Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Untukmu.AI, an online gifting site in Indonesia, uses Meta's Llama 3.1 8B model with split inference processing to protect customer privacy. By running part of the AI model on customers' devices and the rest on their servers, they deliver personalized gift recommendations without accessing or storing personal data. This ensures customer privacy while still providing high-quality, tailored suggestions, enhancing trust and satisfaction.

Mercado Libre uses the Verdi platform powered by GPT-4o, GPT-4o mini, and GPT-3.5 Turbo to improve inventory capacity, fraud detection, customer service mediation, and personalized notifications.

Urmobo, a mobile-device management platform, created a virtual agent, Odin, that significantly improved user experience and reduced support tickets by enabling clients to interact with the platform using natural language.

Adore Me uses Gemini for Workspace to write differentiated product descriptions in one hour.

Leroy Merlin built a Pull Request Analyzer. It summarizes code changes, helping developers understand projects faster.

Best Buy uses AI to summarize customer support calls, allowing their staff to focus on helping the customer rather than note-taking, and both customers and agents are citing improved satisfaction.

Mercado Libre has incorporated semantic search into its digital shopping platforms, using AI embeddings from the Vertex AI Agent Builder, which greatly improved product recommendations and discoverability for more than 200 million consumers across Latin America.

Lowe's fine-tunes OpenAI's GPT-3.5 to improve the accuracy of product descriptions and tagging on Lowes.com. By enhancing product data quality, the company reduces human error and associates' workloads, while increasing search result accuracy by 20% and improving product error detection by 60%. This initiative drives a smoother customer experience and boosts ecommerce performance.

Rakuten uses OpenAI’s models to leverage its vast data assets for improving customer service, extracting value from unstructured data, and enhancing B2B consulting. By implementing RAG (retrieval-augmented generation), they drastically improve response times for customer service, develop shopping review summarization features, and empower merchants with actionable insights.

BestViewReviews has upgraded to Meta Llama 3 8B from Llama 2 7B, using GenAI and LLMs to analyze millions of customer reviews and expert blogs. This provides unbiased and independent product advice, empowering customers to make better-informed buying decisions.

Amazon uses Anthropic's Claude with Amazon Bedrock to detect exaggerated claims in AWS Marketplace product listings, and is extending the AI to help partners improve listings through self-service. Additionally, auto-validations using Claude for product publishing have reduced publishing times from weeks to under an hour.

Belk eCommerce uses gen AI to make product descriptions – traditionally a time-consuming task for digital retailers.

Procter & Gamble has created an AI tool based on Imagen (Google’s image generator) that creates photo-realistic images and creative assets. It enables their marketing teams to spend more time focusing on high-level planning and improving the customer experience.

Carrefour used Vertex AI to deploy Carrefour Marketing Studio in just five weeks — an innovative solution to streamline the creation of dynamic campaigns across various social networks. In just a few clicks, marketers can build ultra-personalized campaigns to deliver customers advertising that they care about.

Grupo Boticário, one of the largest beauty retail and cosmetics companies in Brazil, employs real-time security models to prevent fraud and to detect and respond to issues.

Mercado Libre is testing BigQuery and Looker to optimize capacity planning and reservations with delivery carriers and airlines to fulfill shipments faster.

Wayfair piloted Code Assist, and those developers with the code agent were able to set up their environments 55 percent faster than before, there was a 48 percent increase in code performance during unit testing, and 60 percent of developers reported that they were able to focus on more satisfying work.

Victoria’s Secret is testing AI to help their in-store staff quickly find info on product availability and fitting & sizing tips to make better recommendations to customers.

Woolworths, Australia’s leading retailer, has 10,000 administrative employees using the “Help me write” feature across Google Workspace; the feature helps you create drafts and rewrite text easily.

The Home Depot has built an application called Sidekick, which helps store associates manage inventory and keep shelves stocked; notably, vision models help associates prioritize which actions to take.

Magalu, one of Brazil’s largest retailers, has put customer service at the center of its AI strategy, including using Vertex AI to create “Lu’s Brain” to power an interactive conversational agent for Lu, Magalu's popular brand persona.

Tokopedia, an Indonesian ecommerce leader, is using Vertex AI to improve data quality, increasing unique products being sold by 5%.

Etsy uses Vertex AI training to optimize their search recommendations and ads models, delivering better listing suggestions to buyers and helping sellers grow their businesses.

Target uses Google Cloud to power AI solutions on the Target app and Target.com, including personalized Target Circle offers and Starbucks at Drive Up, their curbside pickup solution.

Best Buy is using Gemini to launch a generative AI-powered virtual assistant this summer that can troubleshoot product issues, reschedule order deliveries, manage Geek Squad subscriptions, and more; in-store and digital customer-service associates are also gaining gen-AI tools to better serve customers anywhere they need help.

HP uses Microsoft Copilot Studio to provide personalized product recommendations on its website. Small business customers can use natural language to find the best products for their needs, reducing the number of clicks compared to traditional methods. This enhances the user experience and builds trust by offering real-time responses using Generative AI.

Mirakl, the world leader in SaaS marketplace management, integrated Mistral's models into their "Catalog Transformer" to automate product onboarding for sellers. Handling around 10 million new products monthly, this improved operational efficiency and maximized catalog performance, ensuring an optimal user experience.

Zalando, a leading European e-commerce platform, integrated Mistral AI models hosted on AWS Bedrock to enhance customer engagement and operational efficiency. This enables personalized recommendations, improved customer service, and streamlined operations, providing customers with seamless shopping experiences while improving operational efficiency.