AI case studies in {region}






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Fairtility developed its AI-powered IVF solution, CHLOE, leveraging Google Cloud’s robust infrastructure to analyze thousands of data points daily for insights on embryo and egg viability. The system is implemented across 100 global clinics with remote deployment and near real-time updates, streamlining operational workflows and aiding embryologists with faster, data-informed treatment decisions.
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Implemented a hybrid cloud architecture by moving one-third of its servers to Azure public cloud and another third to Azure Local for edge capabilities, managed via Azure Arc to seamlessly integrate on-premises and cloud environments for advanced industrial AI use cases.
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KMS Lighthouse, a global technology company specializing in organizational knowledge management solutions, integrated Azure OpenAI Service into their platform to assist companies with content creation. The AI helps content authors be more efficient by generating summaries, automatic responses, enhancing content in knowledge articles, and producing FAQs and answers.
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Qatar Charity partnered with Netways to implement INNOV8 for Copilot Studio on a unified cloud-based call center platform built on Microsoft Azure and Dynamics 365 Customer Service, consolidating disparate communication channels into one integrated interface. They leveraged low-code tools such as Microsoft Power Apps and Azure Logic Apps alongside AI-driven automation via Microsoft Copilot Studio and Azure AI Services to streamline call handling processes, consolidate data management, and reduce IT maintenance complexity.
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Elcome uses Microsoft 365 Copilot to boost productivity and improve customer communications. Employees use Copilot to draft emails, summarise lengthy communications, translate messages, and take notes in Microsoft Teams. This helps them respond to customers faster and increases overall team productivity.
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Bader Sultan and Brothers Company, a Kuwaiti supplier of healthcare and hospital equipment, implemented Microsoft Copilot for Microsoft 365 to enhance employee productivity. Employees use Copilot to craft and review emails, create comparison documents for clients, and respond to customer requests more quickly, allowing them to focus on more important tasks.
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DEWA uses Azure AI Services, Azure OpenAI Service, and Copilot for Microsoft 365 to enhance internal operations. The AI-powered Business Requirement Document Generator reduces document creation time, while Copilot helps employees increase productivity.
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LyRise, a recruitment platform connecting companies with AI experts from the Middle East and North Africa, uses Meta's Llama 2 and 3 to implement AI-driven candidate matching. By utilizing Llama's text summarization and RAG capabilities to condense job descriptions and resumes, LyRise reduces time-to-hire by 50%, while ensuring quality talent acquisition.
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The Ministry of Labour developed the Ouqoul platform, an AI-augmented hiring system designed to assist graduates in transitioning to the workforce. It leverages AI tools for CV creation, online personality testing, and an AI-driven candidate matching algorithm to facilitate job search and employer shortlisting. Additionally, the platform integrates with government eServices and the labor market information system to streamline processes from job application to contract attestation and fast-tracked work permits.
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Integrated Microsoft Fabric to consolidate siloed ERP/SaaS data into a unified lakehouse and streamline HR analytics workflows while leveraging Copilot in Power BI for code enhancements.
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Commercial Bank of Dubai upgraded its application infrastructure using Microsoft Azure, leveraging GitHub Copilot and Azure OpenAI to modernize applications, improve transaction security and speed, and enable faster development.
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SAIF CHECK, a company based in Riyadh, Saudi Arabia, uses Meta's Llama 3 to develop a model evaluation system that assesses AI models for compliance with legal, regulatory, privacy, and data security standards. Utilizing a Retrieval Augmented Generation (RAG) framework, the system scans and integrates global regulatory environments into a comprehensive knowledge base, enabling conversational and context-aware evaluations for both technical and non-technical users. This enhances trust in AI models, streamlines the auditing and certification process, and ensures businesses in the Middle East and North Africa can deploy AI solutions confidently and compliantly.
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Petrochemical Industries Company (PIC), a petrochemical subsidiary of Kuwait Petroleum Corporation, implemented Microsoft 365 Copilot to automate work processes, enhance productivity, and ensure data security. Employees use Copilot for drafting emails, generating documents, summarizing meetings, and creating social media content, streamlining operations and improving professional communication.
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AI21 Labs offers a BigQuery integration called Contextual Answers that allows users to query data conversationally and get high-quality answers quickly.
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AudioCodes uses Azure and Microsoft Copilot to enhance its managed services and accelerate the migration to Microsoft Teams Phone, reducing proof of concept setup from six to eight weeks to just one day. The integration of Copilot and AI-driven solutions streamlines operations, improves customer experiences, and enhances call handling through features like intelligent routing and automation.
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