AI case studies in {industry}






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Tata Elxsi integrated Microsoft GitHub Copilot into its video distribution platform development and testing processes to provide intelligent code suggestions, optimize existing code, assist in both manual and automated testing, simplify documentation, and enable smoother code translation. The integration streamlined coding and debugging workflows across the development cycle, enhancing productivity and ensuring compliance with strict security standards.
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BCCL deployed Microsoft 365 Copilot across key departments including HR, sales, finance, and M&A to automate routine tasks and streamline workflows. They integrated the AI solution within their existing Microsoft ecosystem and implemented specialized agents like the Copilot HR Bot to handle repetitive processes, notably in HR, shifting manual operations to more strategic activities.
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Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.
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Fanatics Betting and Gaming uses ChatGPT and custom GPTs across its finance department to automate vendor identification, contract summarization, and data analysis, freeing up time for strategy and higher-impact work.
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Integrated Microsoft 365 E5 platform with Microsoft Security Copilot to automate and centralize incident response, authentication, and security monitoring across multiple digital tools.
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The Warriors overhauled their IT and data infrastructure with Google Cloud, integrating 30+ fan-facing data sources and analyzing over 100M data points to build a custom mobile app using App Engine and Firebase for a personalized digital fan experience. They implemented Gemini for Google Workspace to automate repetitive administrative tasks, streamlining internal processes and saving 41 hours per employee annually. Additionally, they are exploring Vertex AI to integrate natural language search with BigQuery, enhancing data-driven decision-making for both team performance and fan engagement.
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Dentsu built a predictive analytics copilot leveraging Azure AI Foundry and Azure OpenAI Service to enable conversational access to media insights for campaign planning and budget optimization. They implemented the solution using loosely coupled microservices on Azure Kubernetes Service with API-based integration and GitHub GenAIOps Prompt Flow templates, embedding it within their existing business applications. The system was governed through shared modules to ensure responsible AI deployment and streamline media analytics workflows.
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Globant implemented an AI-powered video search solution that processes uploaded videos in Google Cloud by automatically generating detailed embeddings from frame analysis, transcriptions, and scene descriptions. The system then indexes these embeddings in a vector database, enabling both text and image-based queries to retrieve specific content within seconds. This solution enhances media content management processes for producers, editors, and researchers by drastically reducing manual search efforts.
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The NBA uses Azure OpenAI Service and GPT models to power "NBA Insights", an AI-driven feature in the NBA App that provides fans with real-time game insights and deeper understanding of key moments during games.
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Vimeo integrated Google Meet’s AI-driven note-taking and summarizing capabilities by implementing Gemini for Google Workspace across its videoconferencing and collaborative document platforms. They rolled out Google Docs, Sheets, and Slides company-wide to support simultaneous multi-user editing and integrated these tools with Google Meet to automatically generate meeting notes and action items. This implementation streamlined internal meetings and enhanced overall project collaboration across teams.
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WRTN uses Claude to power natural, engaging character interactions and creative storytelling for millions of users across Asia. They aggregate AI services across companionship, entertainment, and productivity to make advanced AI technology accessible to everyday users in South Korea and Japan.
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Wondercraft, an AI-powered audio studio, introduces 'Director Mode' for natural language control of AI voice delivery.
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Sync Labs uses AI-powered lip-syncing models to enable users to effortlessly edit speech and expressions in videos, allowing professional-quality video creation in a single take. They train their models using Azure A100 GPUs and PyTorch, rendering thousands of videos rapidly via a web app and API.
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Connected-Stories built an AI creative assistant leveraging Google Cloud's Gemini to analyze creative briefs and generate sophisticated content strategies. The system integrates Vertex AI for model processing, Imagen and PaLM 2 for generating visuals and text, ensuring multimedia content meets brand guidelines. It streamlines the creative workflow end-to-end by integrating first-party data and real-time performance tracking, driving personalized content at scale.

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Altera uses OpenAI's GPT-4o to build "digital humans," AI agents that play Minecraft with users like friends.
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Hallway uses the real-time API to give its animated AI avatars a voice.
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Globo, the largest media group in Latin America, is using Google Cloud’s AI to hyper-personalize content for its streaming users, and create a better experience for spectators.
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Square Enix, a Japanese video game publisher, is using Google’s AI solutions and its own customer data to develop AI-optimized marketing assets to keep its gamers engaged, sharing personalized emails suited to each player’s preferences.
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Full Fact, a UK-based fact-checking organization, uses gen AI to monitor stories for misinformation.
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Thomson Reuters uses Gemini Pro’s 2M token context window to 10x their speed for processing documents in context.
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Warner Bros built an AI tool to caption videos with Vertex AI.
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Snap has deployed the multimodal capability of Gemini within its “My AI” chatbot.
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Quora developed Poe, its own generative AI platform for people to discover and chat with AI-powered bots, including Gemini, Anthropic’s Claude, Meta’s Llama, and Mistral’s Large 2 — many of which are hosted on Google Cloud’s purpose-built AI infrastructure.

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Refik Anadol, an internationally renowned media artist, fine-tunes Meta's open source Llama models to develop 'Large Nature Model', a generative AI system trained on over half a billion nature images.
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Scribd, a digital document library, uses Claude from Anthropic to automatically generate high-quality metadata for over 100 million user-uploaded documents across its platforms Scribd and SlideShare.
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Monks integrated Google AI by deploying Gemini to analyze social media trends, search queries, and industry reports to identify key customer personas for Hatch’s Restore 2 smart clock campaign. They leveraged AI-generated persona insights in follow-up interviews and used the AI-powered image generator ImageFX to create tailored creative assets before integrating these insights into real-time ad optimization via Performance Max, streamlining the campaign workflow.

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Together.AI provided high-performance inference for Infinite Craft, a game by Neal Agarwal using Llama 2 70B. The game lets users create new items by combining elements, producing logical and witty results. Together.AI enabled elastic scaling to meet huge demand, using Llama Guard to avoid bad results.
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Latitude, the developer of AI Dungeon, migrated to OctoAI's optimized Llama 3.1 models (8B and 70B), achieving improved output quality, increased efficiency, and lower costs.
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Jumpcut Media, a company making AI-powered tools for the entertainment industry, uses Claude 3 Opus to power its ScriptSense product, which generates comprehensive script coverage—a specific report for a screenplay including scene summaries and character breakdowns. This helps Hollywood studios, agencies, and production companies save time by evaluating scripts in seconds. ScriptSense also indexes scripts in a searchable database, aiding creative teams in meeting studios’ requirements for which content they need.
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Paf implemented ChatGPT Enterprise across its entire company, with engineers creating 85 custom GPTs to automate and streamline development tasks such as backend infrastructure, frontend components, and API generation. These specialized GPTs enable developers to generate standardized code more efficiently, improving productivity. ChatGPT is also integrated into the grit:lab coding academy, accelerating the training of future software developers.
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