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case studies
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Orange

Media & Entertainment
Use case
Faster manga translation
Context

Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.

Fanatics Betting and Gaming

Media & Entertainment
Use case
Automated finance processes
Context

Fanatics Betting and Gaming uses ChatGPT and custom GPTs across its finance department to automate vendor identification, contract summarization, and data analysis, freeing up time for strategy and higher-impact work.

Models/tools

SHUEISHA Inc.

Media & Entertainment
Use case
Simplified security operations
Context

Integrated Microsoft 365 E5 platform with Microsoft Security Copilot to automate and centralize incident response, authentication, and security monitoring across multiple digital tools.

Golden State Warriors

Media & Entertainment
Use case
Personalized fan engagement
Context

The Warriors overhauled their IT and data infrastructure with Google Cloud, integrating 30+ fan-facing data sources and analyzing over 100M data points to build a custom mobile app using App Engine and Firebase for a personalized digital fan experience. They implemented Gemini for Google Workspace to automate repetitive administrative tasks, streamlining internal processes and saving 41 hours per employee annually. Additionally, they are exploring Vertex AI to integrate natural language search with BigQuery, enhancing data-driven decision-making for both team performance and fan engagement.

Dentsu

Media & Entertainment
Use case
Faster media insights
Context

Dentsu built a predictive analytics copilot leveraging Azure AI Foundry and Azure OpenAI Service to enable conversational access to media insights for campaign planning and budget optimization. They implemented the solution using loosely coupled microservices on Azure Kubernetes Service with API-based integration and GitHub GenAIOps Prompt Flow templates, embedding it within their existing business applications. The system was governed through shared modules to ensure responsible AI deployment and streamline media analytics workflows.

Globant

Media & Entertainment
Use case
Quick media search
Context

Globant implemented an AI-powered video search solution that processes uploaded videos in Google Cloud by automatically generating detailed embeddings from frame analysis, transcriptions, and scene descriptions. The system then indexes these embeddings in a vector database, enabling both text and image-based queries to retrieve specific content within seconds. This solution enhances media content management processes for producers, editors, and researchers by drastically reducing manual search efforts.

Models/tools
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NBA

Media & Entertainment
Use case
Real-time game insights
Context

The NBA uses Azure OpenAI Service and GPT models to power "NBA Insights", an AI-driven feature in the NBA App that provides fans with real-time game insights and deeper understanding of key moments during games.

Models/tools

Vimeo

Media & Entertainment
Use case
Efficient team collaboration
Context

Vimeo integrated Google Meet’s AI-driven note-taking and summarizing capabilities by implementing Gemini for Google Workspace across its videoconferencing and collaborative document platforms. They rolled out Google Docs, Sheets, and Slides company-wide to support simultaneous multi-user editing and integrated these tools with Google Meet to automatically generate meeting notes and action items. This implementation streamlined internal meetings and enhanced overall project collaboration across teams.

WRTN

Media & Entertainment
Use case
Low AI adoption
Context

WRTN uses Claude to power natural, engaging character interactions and creative storytelling for millions of users across Asia. They aggregate AI services across companionship, entertainment, and productivity to make advanced AI technology accessible to everyday users in South Korea and Japan.

Models/tools
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1

Wondercraft

Media & Entertainment
Use case
Controlling AI voice delivery
Context

Wondercraft, an AI-powered audio studio, introduces 'Director Mode' for natural language control of AI voice delivery.

Models/tools
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Source:
x.com
Oct 10, 2024

Sync Labs

Media & Entertainment
Use case
Simplify video editing
Context

Sync Labs uses AI-powered lip-syncing models to enable users to effortlessly edit speech and expressions in videos, allowing professional-quality video creation in a single take. They train their models using Azure A100 GPUs and PyTorch, rendering thousands of videos rapidly via a web app and API.

Models/tools

Connected-Stories

Media & Entertainment
Use case
Scalable content personalization
Context

Connected-Stories built an AI creative assistant leveraging Google Cloud's Gemini to analyze creative briefs and generate sophisticated content strategies. The system integrates Vertex AI for model processing, Imagen and PaLM 2 for generating visuals and text, ensuring multimedia content meets brand guidelines. It streamlines the creative workflow end-to-end by integrating first-party data and real-time performance tracking, driving personalized content at scale.

Models/tools

Altera

Media & Entertainment
Use case
Overcoming data degradation
Context

Altera uses OpenAI's GPT-4o to build "digital humans," AI agents that play Minecraft with users like friends.

Models/tools
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1

Hallway

Media & Entertainment
Use case
Real-time AI avatar animation
Context

Hallway uses the real-time API to give its animated AI avatars a voice.

Models/tools

Globo

Media & Entertainment
Use case
Hyper-personalizing streaming content
Context

Globo, the largest media group in Latin America, is using Google Cloud’s AI to hyper-personalize content for its streaming users, and create a better experience for spectators.

Models/tools
No items found.
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Square Enix

Media & Entertainment
Use case
Optimizing video game marketing
Context

Square Enix, a Japanese video game publisher, is using Google’s AI solutions and its own customer data to develop AI-optimized marketing assets to keep its gamers engaged, sharing personalized emails suited to each player’s preferences.

Models/tools
No items found.
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Full Fact

Media & Entertainment
Data Agents
Quick win
Use case
Monitoring stories for misinformation
Context

Full Fact, a UK-based fact-checking organization, uses gen AI to monitor stories for misinformation.

Models/tools
No items found.
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Thomson Reuters

Media & Entertainment
Use case
Accelerating document processing
Context

Thomson Reuters uses Gemini Pro’s 2M token context window to 10x their speed for processing documents in context.

Models/tools

Warner Bros. Discovery

Media & Entertainment
Use case
Captioning videos efficiently
Context

Warner Bros built an AI tool to caption videos with Vertex AI.

Models/tools

Snap

Media & Entertainment
Use case
Boosting chatbot engagement
Context

Snap has deployed the multimodal capability of Gemini within its “My AI” chatbot.

Models/tools
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1

Quora

Media & Entertainment
Use case
Let users chat to multiple LLMs
Context

Quora developed Poe, its own generative AI platform for people to discover and chat with AI-powered bots, including Gemini, Anthropic’s Claude, Meta’s Llama, and Mistral’s Large 2 — many of which are hosted on Google Cloud’s purpose-built AI infrastructure.

Models/tools

Refik Anadol

Media & Entertainment
Use case
Enhancing artistic creativity with AI
Context

Refik Anadol, an internationally renowned media artist, fine-tunes Meta's open source Llama models to develop 'Large Nature Model', a generative AI system trained on over half a billion nature images.

Models/tools
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1

Scribd

Media & Entertainment
Data Agents
Quick win
Use case
Automating metadata for documents
Context

Scribd, a digital document library, uses Claude from Anthropic to automatically generate high-quality metadata for over 100 million user-uploaded documents across its platforms Scribd and SlideShare.

Models/tools
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1

Monks

Media & Entertainment
Use case
Targeting overlooked audiences
Context

Monks integrated Google AI by deploying Gemini to analyze social media trends, search queries, and industry reports to identify key customer personas for Hatch’s Restore 2 smart clock campaign. They leveraged AI-generated persona insights in follow-up interviews and used the AI-powered image generator ImageFX to create tailored creative assets before integrating these insights into real-time ad optimization via Performance Max, streamlining the campaign workflow.

Models/tools

Together.AI

Media & Entertainment
Use case
Scaling game infrastructure
Context

Together.AI provided high-performance inference for Infinite Craft, a game by Neal Agarwal using Llama 2 70B. The game lets users create new items by combining elements, producing logical and witty results. Together.AI enabled elastic scaling to meet huge demand, using Llama Guard to avoid bad results.

Models/tools

Latitude

Media & Entertainment
Use case
Enhancing AI storytelling
Context

Latitude, the developer of AI Dungeon, migrated to OctoAI's optimized Llama 3.1 models (8B and 70B), achieving improved output quality, increased efficiency, and lower costs.

Models/tools

Jumpcut

Media & Entertainment
Use case
Streamlining script analysis
Context

Jumpcut Media, a company making AI-powered tools for the entertainment industry, uses Claude 3 Opus to power its ScriptSense product, which generates comprehensive script coverage—a specific report for a screenplay including scene summaries and character breakdowns. This helps Hollywood studios, agencies, and production companies save time by evaluating scripts in seconds. ScriptSense also indexes scripts in a searchable database, aiding creative teams in meeting studios’ requirements for which content they need.

Models/tools

Paf

Media & Entertainment
Code Agents
Quick win
Use case
Streamlining software development
Context

Paf implemented ChatGPT Enterprise across its entire company, with engineers creating 85 custom GPTs to automate and streamline development tasks such as backend infrastructure, frontend components, and API generation. These specialized GPTs enable developers to generate standardized code more efficiently, improving productivity. ChatGPT is also integrated into the grit:lab coding academy, accelerating the training of future software developers.

Models/tools

VG

Media & Entertainment
Use case
Enhancing journalistic efficiency
Context

VG, a leading news outlet in Norway, developed an internal AI toolbox with about 25 generative AI tools. These tools enhance journalists' ability to write, research, and investigate more efficiently. For example, they have a tool that extracts information from text and visualizes relationships between entities as network graphs, which helps journalists in understanding complex connections. Another tool, allows journalists to query Statistics Norway's data, automatically retrieving relevant datasets and generating visualizations using Datawrapper. These tools help journalists dive deeper into stories and present data in more engaging ways.

Models/tools
No items found.
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Rijksmuseum

Media & Entertainment
Use case
Accessible art descriptions
Context

Rijksmuseum partnered with Microsoft to harness Microsoft Copilot to automatically generate detailed, nuanced descriptions for its extensive art collection. They implemented the solution by training the AI model on existing written descriptions and integrating it into their digital workflow, supported by inclusive design testing sessions with blind and low-vision users. This approach transformed a labor-intensive manual process that took one hour per artwork into a scalable system capable of updating over one million pieces in just hours.

Models/tools

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