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Intercom

Marketing & Sales
Use case
Support scaling
Context

Intercom, a leading customer service platform, integrated Claude from Anthropic into their AI agent Fin to automatically resolve up to 86% of customer support queries with human-quality, personalized responses in over 45 languages. This implementation reduces response times from 30 minutes to seconds and enables human agents to focus on more complex issues.

Models/tools

Local Falcon

Marketing & Sales
Data Agents
Quick win
Use case
Local search visibility
Context

Local Falcon, a platform that helps businesses improve their Google search rankings, utilizes Anthropic's Claude to analyze millions of customer reviews. This enables them to deliver clear, actionable recommendations, enhancing their clients' local search visibility.

Models/tools
...
1

Rox

Marketing & Sales
Use case
Automate sales workflows
Context

Rox, a sales platform, integrated OpenAI’s GPT-4o, GPT-4o mini, and Realtime API into their system to create a three-tiered AI-powered assistance platform. This includes data unification, complex reasoning, and interaction layers, enabling the Rox Agent Swarm to automate repetitive tasks and provide actionable insights, increasing sales reps' productivity by 50%.

Incubeta

Marketing & Sales
Use case
Streamline workflows and enhance creativity
Context

Incubeta implemented Gemini for Google Workspace, using AI-powered tools like Help Me Write and Gemini Search to reduce time spent on tasks like client prep, email and document creation, and market research, allowing employees to focus on higher-value activities.

Tome

Marketing & Sales
Use case
Streamlining sales account research
Context

Tome uses Anthropic's Claude to power an AI sales assistant for synthesizing insights and uncovering strategic account opportunities.

Models/tools
...
1

Chatbase

Marketing & Sales
Use case
Enabling live voice interactions
Context

Chatbase integrates OpenAI's realtime API to enable live voice conversations in customer chatbots.

Models/tools

Twilio

Marketing & Sales
Use case
Multilingual communication in contact centers
Context

Twilio integrates OpenAI's Realtime API into its Flex platform to enable live voice translation in contact centers.

Models/tools

Sprinklr

Marketing & Sales
Use case
Enhancing customer experience management
Context

Sprinklr built Sprinklr AI+ into its unified customer experience management platform, giving brands gen-AI capabilities for customer service, insights, social media management, and marketing that has enterprise-grade governance, security, and data privacy built-in.

Models/tools
No items found.
...
0

Jasper

Marketing & Sales
Use case
Scaling creative asset production
Context

Jasper trains its suite of creativity-, writing-, and marketing-focused AI models on Google’s AI infrastructure, delivering on-brand, data-optimized assets faster and at scale to teams large and small.

Models/tools
No items found.
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0

Clay

Marketing & Sales
Use case
Streamlining sales outreach
Context

Clay has used both OpenAI and Anthropic’s models to power its AI sales tool, which automates outreach by identifying leads, enriching data, and generating personalized email messaging.

Models/tools
No items found.
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0

Wedia Group

Marketing & Sales
Use case
Automating metadata for images and videos
Context

Wedia, a platform for companies to store and manage digital assets, leverages Claude via Amazon Bedrock to automate the creation of metadata for images and videos. It allows them to process 20-30,000 images per month.

Models/tools

CopyAI

Marketing & Sales
Use case
Automating content categorization
Context

CopyAI leverages Meta Llama on Lamini’s LLM platform to accelerate content generation for go-to-market efforts. By fine-tuning a high-precision classifier based on Llama, CopyAI automates content categorization for a Fortune 100 client, streamlining processes and driving efficiency.

Models/tools
...
1

Copy.ai

Marketing & Sales
Use case
Automating branded content creation
Context

Copy.ai uses Claude for its GTM AI tool which helps with things like creating content in your brand’s voice and gathers statistics to back up and fact-check content claims. They’re also using Lamini LLM (a platform for tuning and deploying LLMs) with Meta’s Llama to automate categorizing content for a Fortune 100 client.

Models/tools

Gupshup.io

Marketing & Sales
Use case
Enhancing customer interactions
Context

Gupshup.io's CX Product Suite 'Converse' is now powered by ACE LLM, domain-specific models fine-tuned for enterprise-grade conversations based on Meta's Llama 2. This enhances their offerings in customer acquisition, marketing, commerce, and support.

Models/tools

Clay

Marketing & Sales
Use case
Automating sales outreach
Context

Clay has used both OpenAI and Anthropic’s models to power its AI sales tool, which automates outreach by identifying leads, enriching data, and generating personalized email messaging. This saves lots of hours of manual data work and improves the quality of outreach, increasing customer engagement and revenue while reducing costs.

Models/tools
No items found.
...
0

BlueOcean

Marketing & Sales
Data Agents
Quick win
Use case
Reducing API call costs
Context

BlueOcean, a brand intelligence platform, used Anthropic's Claude 3 models (Haiku and Opus) via Amazon Bedrock to consolidate four separate API calls into a single, more efficient one, resulting in over 50% cost reduction.

Canva

Marketing & Sales
Use case
Simplifying design workflows
Context

Canva uses OpenAI's GPT-4 to power its Magic Studio, integrating multiple AI tools like Magic Write, Magic Design, and Magic Switch. These tools allow users to generate content across text, images, and video, supporting multimodal workflows while maintaining simplicity. The suite enhances design processes for non-professionals by enabling content generation, format conversion, translation, and more, all through intuitive AI-driven prompts.

Models/tools
...
1

WPP

Marketing & Sales
Use case
Enhancing marketing personalization and efficiency
Context

WPP will integrate Google Cloud’s gen AI capabilities into its intelligent marketing operating system, called WPP Open, which empowers its people and clients to deliver new levels of personalization, creativity, and efficiency. This includes the use of Gemini 1.5 Pro models to supercharge both the accuracy and speed of content performance predictions.

Models/tools

Canva

Marketing & Sales
Use case
Simplifying video editing
Context

Canva is using Vertex AI to power its Magic Design for Video, helping users skip tedious editing steps while creating shareable and engaging videos in a matter of seconds.

Models/tools

Front

Marketing & Sales
Use case
Streamlining email thread summarization
Context

Front, an AI-powered customer service platform, integrates Mistral 7B via AWS Bedrock to summarize email threads. This automatically provides support agents with concise overviews of customer issues, reducing time spent reading long conversations and leading to faster response times and enhanced customer satisfaction. By streamlining support operations, Front enables its customers to handle more tickets efficiently without compromising quality.

Models/tools

Typeform

Marketing & Sales
Data Agents
Quick win
Use case
Transforming forms into conversational data collection
Context

Typeform uses GPT-3.5 and GPT-4 to create Formless, a dynamic AI-powered platform that replaces traditional forms with conversational data collection. The AI adapts to responses, allows for two-way conversations, supports multiple languages, and integrates data from various sources for analysis and actionable insights.

Models/tools

WebFX

Marketing & Sales
Use case
Boosting team productivity with AI collaboration tools
Context

WebFX, a global digital marketing company, adopts Duet AI for Google Workspace to enhance collaboration, innovation, and idea generation. Employees use AI-powered features like "Help me write" and "Shorten" in Docs and Gmail to draft emails and documents faster, brainstorm ideas, and streamline project planning. This integration accelerates productivity, supports creative and strategic pursuits, and allows teams to focus on higher-impact tasks, enabling better client outcomes.

Models/tools

Persado

Marketing & Sales
Use case
Generating emotion-informed marketing messages
Context

Persado's Motivation AI platform utilizes Meta's Llama models, fine-tuned with proprietary data, to generate emotion-informed marketing messages that are 96% more effective in driving action. The models produce effective and on-brand multilingual marketing communications, enhancing marketing effectiveness and customer engagement.

Models/tools
...
1

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