AI case study

Streamlining sales outreach

by
Clay
Context

Clay has used both OpenAI and Anthropic’s models to power its AI sales tool, which automates outreach by identifying leads, enriching data, and generating personalized email messaging.

Results

Increases customer engagement and revenue while reducing costs.

Results not reported in the source
Region
Global
Published
September 6, 2024
Agent type
Customer Agents
AI provider
Anthropic
Models/tools
Not disclosed
No items found.
ICE score
448
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
8
Confidence
8
Ease
7

26

AI use cases in

Marketing & Sales

See All

Advolve

Marketing & Sales
Use case
Automated digital marketing
Context

Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.

Models/tools
...
1

Brand.ai

Marketing & Sales
Use case
Scaling brand consistency
Context

Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.

Models/tools
...
1

Intercom

Marketing & Sales
Use case
Support scaling
Context

Intercom, a leading customer service platform, integrated Claude from Anthropic into their AI agent Fin to automatically resolve up to 86% of customer support queries with human-quality, personalized responses in over 45 languages. This implementation reduces response times from 30 minutes to seconds and enables human agents to focus on more complex issues.

Models/tools
Explore industries

172

companies using

Customer Agents

See All
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Use case
Faster tax form processing
Context

Intuit integrated Google Cloud’s Document AI and Gemini models into its GenOS platform to automate the autofill of ten common U.S. tax forms, including complex 1099 and 1040 forms. The solution extracts and categorizes data from uploaded documents, drastically reducing manual data entry for TurboTax customers. This integration streamlines tax preparation workflows and improves speed and accuracy.

Models/tools
...
2
Use case
Optimized CX workflows
Context

Capgemini partnered with Google Cloud to develop industry-specific agentic AI solutions that automate customer request handling across multiple channels such as web, social, and phone. The implementation integrates Google Agentspace, Customer Engagement Suite, and Agent2Agent interoperability protocol into existing customer service infrastructures to enhance personalized support, call routing, and workflow automation. This advanced solution transforms customer experience by streamlining communications and enabling proactive engagement.

Models/tools
...
3
Explore agents

104

solutions powered by

Anthropic

See All
Use case
Fast content creation
Context

Cox Automotive integrated Claude via Amazon Bedrock into its portfolio by first creating a sandbox environment to evaluate performance metrics and then selecting Claude 3.5 Sonnet for complex tasks and Claude 3.5 Haiku for high-volume content generation. They automated personalized dealer-consumer communications, generated engaging vehicle listing descriptions, and produced SEO-optimized blog posts, while also streamlining internal data governance through automated metadata generation. This integration optimized operational efficiency across marketing and internal data processes.

Models/tools
...
2
Use case
Reduce report writing burden
Context

Quillit integrated Anthropic’s Claude to automate qualitative research tasks by summarizing interview transcripts, generating contextual citations, and threading conversation data into comprehensive reports. They implemented the AI tool into their existing research workflow within three months, streamlining report writing, transcription, and analysis while ensuring data security and high precision.

Models/tools
...
2
Use case
Democratized data access
Context

Block implemented Anthropic’s Claude models (Claude 3.5 Sonnet and Claude 3.7 Sonnet) on its Databricks platform to power its internal AI agent, codename goose. They integrated the LLM using secure OAuth-enabled connections and a custom MCP server to connect internal databases and tools, enabling employees across all roles to auto-generate SQL queries, analyze complex data, and automate workflows. This agentic integration streamlined software development, design prototyping, and data analysis by translating user intents into actionable insights.

Models/tools
...
2
Explore AI providers

174

AI use cases in

Global

See All
Use case
Reduce report writing burden
Context

Quillit integrated Anthropic’s Claude to automate qualitative research tasks by summarizing interview transcripts, generating contextual citations, and threading conversation data into comprehensive reports. They implemented the AI tool into their existing research workflow within three months, streamlining report writing, transcription, and analysis while ensuring data security and high precision.

Models/tools
...
2
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Use case
Faster internal workflows
Context

Quantium deployed Anthropic's Claude across its organization to empower over 1200 employees in functions such as coding, proposal drafting, training development, and leadership coaching. They implemented the AI solution by launching an "ALL IN on AI" strategy with clear guidelines, practical guardrails, and comprehensive hands-on training programs integrated into daily workflows. This approach streamlined routine tasks and enabled teams to focus on strategic initiatives.

Models/tools
...
1
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Thoughts & ideas