Zendesk integrated OpenAI's models to create adaptive AI service agents that autonomously manage customer conversations and execute resolution tasks. They implemented a multi-agent architecture featuring task identification, conversational RAG, procedure compilation, and procedure execution agents integrated with existing support workflows through API calls and natural language procedure definitions, while providing real-time chain-of-thought visibility. This solution transitions from traditional intent-based bots to a hybrid model of scripted and generative reasoning, streamlining customer service processes.

Hebbia built Matrix, a multi-agent AI platform that orchestrates OpenAI models including o3‑mini, o1, and GPT‑4o to automate complex financial and legal research tasks. The platform decomposes intricate queries into structured analytical steps and integrates modules like OCR, hallucination validation, and artifact generation to process complete documents, creating an infinite effective context window. This solution streamlines due diligence, contract review, and market research workflows, drastically reducing manual processing time.

Booking.com integrated OpenAI’s GPT models with its extensive proprietary data on properties, pricing, and availability to develop an AI Trip Planner that converts natural language queries into personalized itineraries. The team rapidly built the solution in 10 weeks by leveraging existing ML infrastructure and fine-tuning the model on both structured and unstructured data, which also powered additional tools like Smart Filters, Property Q&A, and AI Review Summaries. This innovation transformed travel discovery, search, and customer support processes.

LY Corporation leveraged OpenAI’s API to integrate advanced generative AI into its flagship services, including a GPT‑4o-powered LINE AI Assistant and GPT‑4 enhancements in Yahoo! JAPAN Search for summarizing reviews and generating travel plans. They also deployed SeekAI, an in-house productivity tool using RAG to rapidly retrieve information from internal documentation, streamlining employee inquiries and operations.

Nubank implemented a custom AI-driven enterprise search solution by integrating GPT‑4o and GPT‑4o mini with fine-tuned domain-specific models and Retrieval-Augmented Generation techniques, enabling employees to access FAQs, policies, and internal documents rapidly. They also developed a call center copilot using GPT‑4o that integrates the bank’s knowledge base and chat history to provide real-time conversation summaries, next-reply suggestions, and step-by-step guidance for agents, and launched an AI assistant to handle Tier 1 inquiries. Furthermore, Nubank piloted a fraud quality assurance system using GPT‑4o vision to analyze transactions and visual data, ensuring robust fraud detection according to regulatory requirements.

Factory built a command center for software development by embedding OpenAI’s reasoning models directly into its platform’s workflows. They integrated specific models—using o1 for complex architectural planning, o3‑mini for rapid exploration and bug triage, and GPT‑4o for real-time code generation—across various stages of the development lifecycle. This implementation streamlined coding, design, review, and knowledge retrieval processes by reducing manual research and minimizing context switching, enabling developers to focus on high-leverage tasks.

Endex built an AI Analyst platform that leverages OpenAI's reasoning models (GPT‑4o, o1‑mini, o1‑preview, o3‑mini, and o1 vision) to retrieve, analyze, and synthesize complex financial data. The solution integrates internal data, public disclosures, and financial reports to automate processes such as due diligence, earnings analysis, and investment committee memo preparation using reinforcement learning fine-tuning and performance tracking, transforming traditional manual workflows into streamlined AI-driven processes.

Mercari integrated OpenAI’s API with a multi-model approach to optimize product listings. Initially, GPT‑4 analyzed top listings offline while GPT‑3.5 Turbo provided real-time suggestions for active listings. Later, they shifted to GPT‑4o mini to automatically generate complete titles, descriptions, and category suggestions from uploaded photos, streamlining the seller listing workflow.

Uber uses OpenAI's ChatGPT Enterprise to enhance customer support by providing AI assistants that offer empathetic and efficient responses, automate investigations, and augment human agent capabilities. The AI also helps personalize and optimize interactions across their multi-sided platform.

Rogo, an AI finance platform, uses OpenAI's GPT-4 to provide real-time financial intelligence to investment professionals, automating tasks like meeting prep, company profiling, and market research. By fine-tuning OpenAI's models and integrating financial datasets like S&P Global, Crunchbase, and FactSet, Rogo helps shift focus from manual work to high-value decision making.

Fanatics Betting and Gaming uses ChatGPT and custom GPTs across its finance department to automate vendor identification, contract summarization, and data analysis, freeing up time for strategy and higher-impact work.

Wayfair, a U.S. ecommerce retailer, uses ChatGPT and OpenAI APIs across the organization, including legal, research, marketing, and customer service. They leverage AI to enhance personalization, enrich product data, optimize supply chains, and modernize legacy systems, improving both customer experience and operational efficiency.

Zalando worked with OpenAI to develop the Zalando Assistant, an AI-powered tool powered by GPT-4o mini that provides personalized content recommendations and streamlines product discovery across 25 markets in over 20 languages. They enhanced their evaluation framework with component-specific evaluations and improved few-shot prompting, and migrated from GPT-3.5 to GPT-4o mini for better multilingual and instruction-following capabilities.

Morgan Stanley integrated GPT-4 and Whisper from OpenAI into their workflows, including an internal chatbot and meeting summary tool, enabling financial advisors to quickly retrieve firm knowledge, generate summaries, and provide timely, tailored client insights.

KMS Lighthouse, a global technology company specializing in organizational knowledge management solutions, integrated Azure OpenAI Service into their platform to assist companies with content creation. The AI helps content authors be more efficient by generating summaries, automatic responses, enhancing content in knowledge articles, and producing FAQs and answers.

BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

Grab, a leading food delivery and rideshare company in Southeast Asia, uses OpenAI’s GPT-4 with vision fine-tuning to process millions of street-level images collected from drivers, enabling it to accurately identify traffic signs and lane dividers and reduce manual mapping labor. This approach yields more reliable, hyperlocal map data that supports their ride-hailing, delivery services, and enterprise clients.

Rox, a sales platform, integrated OpenAI’s GPT-4o, GPT-4o mini, and Realtime API into their system to create a three-tiered AI-powered assistance platform. This includes data unification, complex reasoning, and interaction layers, enabling the Rox Agent Swarm to automate repetitive tasks and provide actionable insights, increasing sales reps' productivity by 50%.

Legrand, a global leader in electrical and digital building infrastructures, co-developed AI-powered tools Gaia and Elia using Azure OpenAI Service to streamline product data management and improve customer support. Gaia helps generate accurate, localized product descriptions, while Elia is an AI-powered chatbot that provides quick, accurate access to product information.

The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.

Decagon, a company focused on automating customer support, uses OpenAI's suite of GPT models, including GPT-3.5 and GPT-4, to manage large volumes of support inquiries without human intervention. The models are configured for tasks such as query rewriting, complex decision-making, and API request processing, offering scalable, nuanced responses tailored to each customer's needs.

Promega uses ChatGPT extensively across departments to streamline processes in manufacturing, sales, and marketing. ChatGPT assists in forecasting equipment replacement timelines, gathering protein specifications for custom assays, and automating customer requests in quality assurance workflows. Custom GPTs in sales and marketing also enhance prospecting and email campaign efficiency.

Wondercraft, an AI-powered audio studio, introduces 'Director Mode' for natural language control of AI voice delivery.

Uber is developing an AI assistant using OpenAI's GPT-4o to guide drivers in transitioning to electric vehicles.

Chatbase integrates OpenAI's realtime API to enable live voice conversations in customer chatbots.

Altera uses OpenAI's GPT-4o to build "digital humans," AI agents that play Minecraft with users like friends.

Hallway uses the real-time API to give its animated AI avatars a voice.

Twilio integrates OpenAI's Realtime API into its Flex platform to enable live voice translation in contact centers.

Coframe uses GPT-4o to build an AI growth engineering assistant that autonomously generates new sections of a website based on existing code and images.

Automat builds GPT-4o-powered RPA agents to automate processes with improved UI element recognition.