Morgan Stanley integrated GPT-4 and Whisper from OpenAI into their workflows, including an internal chatbot and meeting summary tool, enabling financial advisors to quickly retrieve firm knowledge, generate summaries, and provide timely, tailored client insights.

BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

Grab, a leading food delivery and rideshare company in Southeast Asia, uses OpenAI’s GPT-4 with vision fine-tuning to process millions of street-level images collected from drivers, enabling it to accurately identify traffic signs and lane dividers and reduce manual mapping labor. This approach yields more reliable, hyperlocal map data that supports their ride-hailing, delivery services, and enterprise clients.

Rox, a sales platform, integrated OpenAI’s GPT-4o, GPT-4o mini, and Realtime API into their system to create a three-tiered AI-powered assistance platform. This includes data unification, complex reasoning, and interaction layers, enabling the Rox Agent Swarm to automate repetitive tasks and provide actionable insights, increasing sales reps' productivity by 50%.

The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.

Decagon, a company focused on automating customer support, uses OpenAI's suite of GPT models, including GPT-3.5 and GPT-4, to manage large volumes of support inquiries without human intervention. The models are configured for tasks such as query rewriting, complex decision-making, and API request processing, offering scalable, nuanced responses tailored to each customer's needs.

Promega uses ChatGPT extensively across departments to streamline processes in manufacturing, sales, and marketing. ChatGPT assists in forecasting equipment replacement timelines, gathering protein specifications for custom assays, and automating customer requests in quality assurance workflows. Custom GPTs in sales and marketing also enhance prospecting and email campaign efficiency.

Wondercraft, an AI-powered audio studio, introduces 'Director Mode' for natural language control of AI voice delivery.

Uber is developing an AI assistant using OpenAI's GPT-4o to guide drivers in transitioning to electric vehicles.

Chatbase integrates OpenAI's realtime API to enable live voice conversations in customer chatbots.

Altera uses OpenAI's GPT-4o to build "digital humans," AI agents that play Minecraft with users like friends.

Hallway uses the real-time API to give its animated AI avatars a voice.

Twilio integrates OpenAI's Realtime API into its Flex platform to enable live voice translation in contact centers.

Coframe uses GPT-4o to build an AI growth engineering assistant that autonomously generates new sections of a website based on existing code and images.

Automat builds GPT-4o-powered RPA agents to automate processes with improved UI element recognition.

Grab, a leading food delivery and rideshare company in Southeast Asia, uses OpenAI's GPT-4o with vision fine-tuning to enhance their mapping data for GrabMaps. By fine-tuning GPT-4o with only 100 examples, they taught it to correctly localize traffic signs and count lane dividers from street-level imagery collected by their drivers.

Speak uses OpenAI's Realtime API to power its role-play feature, allowing users to practice conversations in a new language with AI-powered, speech-to-speech interactions. The app leverages multimodal capabilities to provide more human-like feedback.

Healthify uses OpenAI's Realtime API to power Ria, an AI coach that engages in natural conversations to provide nutrition and fitness advice. The AI can escalate to human dietitians when personalized support is needed.

The ETO uses ChatGPT to streamline translation services across multiple state departments. This AI-driven workflow improves the accuracy, speed, and cultural relevance of translations in languages like Spanish, Somali, and Hmong. The ETO integrates ChatGPT for faster turnarounds, making government services more accessible and inclusive.

Mercado Libre uses the Verdi platform powered by GPT-4o, GPT-4o mini, and GPT-3.5 Turbo to improve inventory capacity, fraud detection, customer service mediation, and personalized notifications.

Genmab uses ChatGPT Enterprise to assist employees with tasks such as drafting documents, summarizing scientific literature, and performing complex data analytics. They also developed custom GPTs for clinical trial documentation and translation tasks.

Arco Educação, a Brazilian company focused on educational solutions, uses OpenAI's GPT models to reduce administrative workload for teachers, allowing them to focus more on each student.

Ada uses GPT-4 to power a customer service automation platform, enhancing resolution rates by focusing on customer satisfaction.

Lowe's fine-tunes OpenAI's GPT-3.5 to improve the accuracy of product descriptions and tagging on Lowes.com. By enhancing product data quality, the company reduces human error and associates' workloads, while increasing search result accuracy by 20% and improving product error detection by 60%. This initiative drives a smoother customer experience and boosts ecommerce performance.

Lowe's fine-tunes OpenAI's GPT-3.5 to improve the accuracy of product descriptions and tagging on Lowes.com.

Indeed uses OpenAI's GPT models for contextual job matching in its 'Invite to Apply' feature, offering personalized job recommendations with detailed explanations as to why a candidate is a good fit.

Upwork gives ChatGPT Enterprise access to all employees, with team members using it to build custom GPTs to streamline repetitive work, coding & QA, generating sales scripts, optimizing content for SEO, and more. They’re also integrating OpenAI’s GPT models into their customer-facing apps with UMA – Upwork’s Mindful AI.

OpenAI collaborated with The Met’s Costume Institute to create an interactive AI chat experience for their "Sleeping Beauties: Reawakening Fashion" exhibit. The AI brings to life the character of Natalie Potter, a New York socialite from the early 20th century, allowing visitors to engage with her and learn about her life, wedding, and era. The AI model was trained on curated historical documents to provide authentic and accurate responses, enhancing visitor engagement.

Rakuten uses OpenAI’s models to leverage its vast data assets for improving customer service, extracting value from unstructured data, and enhancing B2B consulting. By implementing RAG (retrieval-augmented generation), they drastically improve response times for customer service, develop shopping review summarization features, and empower merchants with actionable insights.

Color Health uses GPT-4o to create a copilot application that integrates patient data with clinical knowledge to generate personalized cancer screening and treatment plans. It helps identify missing diagnostics and streamline documentation, reducing time to treatment by allowing clinicians to identify gaps in patient workups 4x faster.