AI case studies in regions






Global
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Quantium deployed Anthropic's Claude across its organization to empower over 1200 employees in functions such as coding, proposal drafting, training development, and leadership coaching. They implemented the AI solution by launching an "ALL IN on AI" strategy with clear guidelines, practical guardrails, and comprehensive hands-on training programs integrated into daily workflows. This approach streamlined routine tasks and enabled teams to focus on strategic initiatives.
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Hebbia built Matrix, a multi-agent AI platform that orchestrates OpenAI models including o3‑mini, o1, and GPT‑4o to automate complex financial and legal research tasks. The platform decomposes intricate queries into structured analytical steps and integrates modules like OCR, hallucination validation, and artifact generation to process complete documents, creating an infinite effective context window. This solution streamlines due diligence, contract review, and market research workflows, drastically reducing manual processing time.
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Booking.com integrated OpenAI’s GPT models with its extensive proprietary data on properties, pricing, and availability to develop an AI Trip Planner that converts natural language queries into personalized itineraries. The team rapidly built the solution in 10 weeks by leveraging existing ML infrastructure and fine-tuning the model on both structured and unstructured data, which also powered additional tools like Smart Filters, Property Q&A, and AI Review Summaries. This innovation transformed travel discovery, search, and customer support processes.
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North America
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Notion reimagined its platform by deeply integrating OpenAI’s GPT‑4o, GPT‑4o mini, and embeddings across its core features. They prototyped an AI writing assistant during a hackathon and then built internal tools to rapidly evaluate and deploy new models, transforming workflows in search, note-taking, and knowledge management from static content to interactive, actionable insights.
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Zendesk integrated OpenAI's models to create adaptive AI service agents that autonomously manage customer conversations and execute resolution tasks. They implemented a multi-agent architecture featuring task identification, conversational RAG, procedure compilation, and procedure execution agents integrated with existing support workflows through API calls and natural language procedure definitions, while providing real-time chain-of-thought visibility. This solution transitions from traditional intent-based bots to a hybrid model of scripted and generative reasoning, streamlining customer service processes.

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Chatbase integrated Anthropic's Claude into its multi-channel customer support platform to automate routine inquiries and deliver instant, personalized support across web chat, WhatsApp, Slack, and Instagram. They implemented the solution by embedding AI agents through APIs that integrate with business systems such as Stripe for order status checks and refund processing, while enabling customizable brand voice and multilingual communication with optional human oversight. This approach streamlined customer service workflows and provided advanced analytics to help teams quickly identify trends and optimize interactions.
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Europe
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Tidio integrated Anthropic’s Claude model to develop their Lyro AI agent, automating customer support interactions across both live chat and email channels. They implemented a network of specialized AI agents for conversation rating, summarization, and a dynamic routing system that selects the optimal API between native Anthropic API and Google Cloud Vertex AI based on performance metrics, streamlining support workflows and enabling personalized product recommendations.
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University of Oxford’s IT Services department deployed Microsoft 365 Copilot across its 400+ staff as part of a pilot program aimed at embedding generative AI into research, teaching, and administrative workflows. They implemented extensive onboarding sessions, community engagement via Microsoft Teams, and established an acceleration team to integrate Copilot with other business applications. This deployment streamlined routine tasks such as document generation, summarization, and meeting support, fostering innovation within the department.
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The school deployed Microsoft Reading Progress and Microsoft Immersive Reader, two AI-powered apps integrated within Microsoft Teams, to support individualized learning. The tools record reading sessions, provide real-time feedback on pronunciation and errors, and translate texts to enable comprehension across multiple languages. This setup streamlines classroom instruction, personalizes student learning, and reduces teacher workload.
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Asia
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LY Corporation leveraged OpenAI’s API to integrate advanced generative AI into its flagship services, including a GPT‑4o-powered LINE AI Assistant and GPT‑4 enhancements in Yahoo! JAPAN Search for summarizing reviews and generating travel plans. They also deployed SeekAI, an in-house productivity tool using RAG to rapidly retrieve information from internal documentation, streamlining employee inquiries and operations.
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Physics Wallah developed 'Gyan Guru', a hyperpersonalized conversational study companion to address the unique academic and support needs of its 2 million daily users. The system was implemented by indexing over one million Q&As and ten million solved doubts in a vector database, then leveraging a Retrieval-Augmented Generation (RAG) approach integrated with Azure OpenAI to deliver individualized, context-aware responses. This integration streamlined various student interactions including academic queries, product-related issues, and general support, reducing reliance on human subject matter experts.
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Wipro integrated Microsoft 365 Copilot to enable natural language commands and real-time suggestions across Microsoft applications, automating document management and proposal creation. They also deployed GitHub Copilot for developers and utilized Azure OpenAI to drive generative AI transformation across the enterprise, integrating these tools into existing business workflows. This comprehensive implementation improved internal collaboration and expedited processes for presales, sales, marketing, and development teams.
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South America
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704 Apps implemented an AI solution using Vertex AI and Gemini 1.5 Pro to automate and accelerate driver identity verification and safety monitoring. They integrated these AI models into their existing cloud infrastructure built on Firebase and Google Kubernetes Engine, centralizing real-time data for document validation and audio sentiment analysis. The system alerts the central monitoring team when risk-related language is detected, streamlining operational decision-making and enhancing security.
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Nubank implemented a custom AI-driven enterprise search solution by integrating GPT‑4o and GPT‑4o mini with fine-tuned domain-specific models and Retrieval-Augmented Generation techniques, enabling employees to access FAQs, policies, and internal documents rapidly. They also developed a call center copilot using GPT‑4o that integrates the bank’s knowledge base and chat history to provide real-time conversation summaries, next-reply suggestions, and step-by-step guidance for agents, and launched an AI assistant to handle Tier 1 inquiries. Furthermore, Nubank piloted a fraud quality assurance system using GPT‑4o vision to analyze transactions and visual data, ensuring robust fraud detection according to regulatory requirements.
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Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.
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Africa
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Rising Academies integrated Claude-powered chatbots into mobile educational tools via WhatsApp to provide both a virtual math tutor (Rori) and a teacher support system (Tari). Rori delivers personalized math lessons through a mix of pre-written lesson plans and dynamic conversations, while Tari offers on-demand curriculum and lesson planning support for teachers. These solutions enhanced personalized learning and professional development in regions with limited access to traditional edtech.
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Kenya Red Cross worked with Pathways Technologies to develop an AI-powered mental health chatbot called Chat Care using Azure AI services. The chatbot initiates conversations on mental health, suggests ways to help such as breathing exercises and in-person services, operates in English and Swahili, and is available 24/7. It expands the reach of mental health services without overstretching human counselors and helps overcome stigma.
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Capitec Bank uses Microsoft 365 Copilot, Copilot for Power BI, Copilot Studio, Azure OpenAI Service, and DALL·E 3 to automate and enhance processes across departments, including generating report summaries, optimizing reconciliation processes with Copilot for Finance, developing chatbots for customer service and internal use, analyzing contracts, and generating unique images.
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