Custom GPTs

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Use case
Democratizing AI access
Context

BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

Models/tools
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2
Use case
Streamlining hiring and freelancing
Context

Upwork gives ChatGPT Enterprise access to all employees, with team members using it to build custom GPTs to streamline repetitive work, coding & QA, generating sales scripts, optimizing content for SEO, and more. They’re also integrating OpenAI’s GPT models into their customer-facing apps with UMA – Upwork’s Mindful AI.

Models/tools
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2
Use case
Improving customer service speed
Context

Klarna uses OpenAI's AI assistant to enhance the shopping and payments experience for 150 million consumers globally. The AI manages multilingual customer service, refunds, and returns, reducing query resolution time from 11 minutes to under 2 minutes. Additionally, Klarna integrates ChatGPT Enterprise across the organization, empowering 90% of employees to use generative AI for various tasks, significantly boosting efficiency.

Models/tools
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2

ChatGPT Enterprise

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BBVA

Finance
Use case
Democratizing AI access
Context

BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

The Estée Lauder Companies

Consumer Goods
Use case
Analyzing massive consumer data
Context

The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.

Models/tools

Genmab

Healthcare
Use case
Streamlining clinical trial documentation
Context

Genmab uses ChatGPT Enterprise to assist employees with tasks such as drafting documents, summarizing scientific literature, and performing complex data analytics. They also developed custom GPTs for clinical trial documentation and translation tasks.

Models/tools

Copilot Studio

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Use case
Automating customer service
Context

Nsure.com uses Copilot Studio to create custom AI copilots that automate up to 90% of incoming customer requests, such as handling insurance quotes, payments, renewals, and discounts.

Models/tools
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1
Use case
Optimizing operational processes
Context

PG&E uses Copilot Studio and low-code AI tools to automate over 315 processes, saving 527,000 hours annually and nearly $75 million. AI-powered assistants also handle 25-40% of help desk requests, optimizing employee workloads and improving service levels.

Models/tools
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2
Use case
Enhancing IT support efficiency
Context

Standard Bank of South Africa uses Microsoft Power Platform with a low-code approach to automate processes, analyze data, and create business solutions across its global network. Their Center of Excellence supports over 1,500 citizen developers. An IT help desk bot built in Copilot Studio resolves 99% of employee queries, enhancing productivity.

Models/tools
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2

Gemini for Google Workspace

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Use case
Streamline communication & document creation
Context

Hydro Ottawa, a major electricity provider for Canada’s capital, implemented Google Workspace and Gemini to improve collaboration, create job posts, conduct legal and technical research, write policies, generate content, summarize documents, and organize meeting agendas across all teams.

Models/tools
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1
Use case
Improving accessibility for students
Context

Pepperdine University uses Gemini for Google Workspace to enhance accessibility and collaboration across campuses. Faculty leverage generative AI for custom lesson plans and research support, while administrative teams use it for tasks like creating meeting minutes and custom images for presentations. Live captioning and translation features in Google Meet address language barriers, fostering equity and accessibility for students.

Models/tools
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1
Use case
Securely working faster in a highly regulated industry
Context

Pennymac, one of the largest lenders and mortgage servicers in the US, leverages Gemini for Google Workspace and Vertex AI to enhance efficiency while ensuring data security. The HR team uses Gemini for drafting job descriptions and policy documents, while technical teams use Gemini with proprietary data to improve the underwriting process by querying regulations and best practices.

Models/tools
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2

Vertex AI

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Use case
Scaling customer support and maintaining availability in crypto
Context

To address scalability and fluctuating demand in the volatile crypto market, Coinbase implemented Claude for its customer support chatbot, agent assist tool, and help center search. This multi-cloud setup ensures high availability, rapid scaling, and secure, AI-driven support, streamlining operations and improving customer service quality.

Models/tools
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3
Use case
Securely working faster in a highly regulated industry
Context

Pennymac, one of the largest lenders and mortgage servicers in the US, leverages Gemini for Google Workspace and Vertex AI to enhance efficiency while ensuring data security. The HR team uses Gemini for drafting job descriptions and policy documents, while technical teams use Gemini with proprietary data to improve the underwriting process by querying regulations and best practices.

Models/tools
...
2
Use case
Optimizing employee health benefits
Context

Bennie Health uses Vertex AI to power its innovative employee health benefits platform, providing actionable insights and streamlining data management in order to enhance efficiency and decision-making for employees and HR teams.

Models/tools
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1

Amazon Bedrock

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Use case
Investment diligence
Context

IVP implemented Perplexity Enterprise Pro to enhance investment diligence by providing accurate, real-time answers to complex research queries, streamlining documentation and communication across five teams, and supporting continuous learning and workflow improvements.

Models/tools
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1
Use case
Richer insights from meetings
Context

Zoom collaborates with Perplexity to enhance its AI Companion by integrating multiple AI models, including Anthropic, OpenAI, and Meta, to provide richer insights during Zoom calls. The AI Companion 2.0 understands user workflows and tracking tasks, in addition to meeting summaries.

Models/tools
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1
Use case
Time-consuming quiz writing
Context

Inteleos uses Perplexity Enterprise Pro to assist their team in developing quiz questions for medical professionals, improving efficiency and maintaining security and accuracy. The tool helps automate research and drafting, allowing subject matter experts to create explanatory paragraphs and other content more quickly.

Models/tools
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1

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