BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.

Genmab uses ChatGPT Enterprise to assist employees with tasks such as drafting documents, summarizing scientific literature, and performing complex data analytics. They also developed custom GPTs for clinical trial documentation and translation tasks.

Upwork gives ChatGPT Enterprise access to all employees, with team members using it to build custom GPTs to streamline repetitive work, coding & QA, generating sales scripts, optimizing content for SEO, and more. They’re also integrating OpenAI’s GPT models into their customer-facing apps with UMA – Upwork’s Mindful AI.

Paf implemented ChatGPT Enterprise across its entire company, with engineers creating 85 custom GPTs to automate and streamline development tasks such as backend infrastructure, frontend components, and API generation. These specialized GPTs enable developers to generate standardized code more efficiently, improving productivity. ChatGPT is also integrated into the grit:lab coding academy, accelerating the training of future software developers.

Klarna uses OpenAI's AI assistant to enhance the shopping and payments experience for 150 million consumers globally. The AI manages multilingual customer service, refunds, and returns, reducing query resolution time from 11 minutes to under 2 minutes. Additionally, Klarna integrates ChatGPT Enterprise across the organization, empowering 90% of employees to use generative AI for various tasks, significantly boosting efficiency.

Moderna uses ChatGPT Enterprise across the organization, empowering employees to create 750 custom GPTs in just two months. These GPTs, including Dose ID (for clinical data analysis), Contract Companion GPT (for contract summaries), and Policy Bot GPT (for internal policy queries), have significantly improved efficiency, accuracy, and decision-making without compromising privacy. The AI deployment is transforming operations in legal, research, clinical trials, and communications, enabling employees to focus on higher-level tasks.

Holiday Extras uses ChatGPT Enterprise across every team, saving over 500 hours weekly. It helps with multilingual marketing copy, improves data fluency for non-technical employees, accelerates engineering productivity, and enhances UI/UX design with a custom GPT. Customer service inquiries are handled 30% by AI, increasing NPS scores.

Match Group uses ChatGPT Enterprise to improve employee creativity, productivity, and collaboration. Employees use the AI to prototype new products, enhance cross-functional collaboration, run focus groups, boost engineering efficiency, and facilitate knowledge sharing. AI is also used to overcome language barriers between international teams, fostering deeper global collaboration.