The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.

Mania de Churrasco! centralized its data using Microsoft Azure, Power Platform, and Microsoft 365, improving operational efficiency. The company integrated sales, employee, and self-service data, leading to better decision-making. They are now leveraging OpenAI's models on Microsoft Azure Service for predictive models and AI integration.

Puma uses Imagen (Google’s image generator) to customize product photos on its website, ensuring they’re locally relevant across markets.

NotCo, a Chilean food tech company, partnered with Eleven Solutions to develop a conversational AI chatbot powered by Gemini.

ScottsMiracle-Gro built a chatbot that provides tailored gardening advice and product recommendations from their gardening brands.

Major League Baseball continues to innovate its Statcast platform, so teams, broadcasters, and fans have access to live in-game insights.

McDonald’s will leverage data, AI, and edge technologies across its thousands of restaurants to implement innovation faster and to enhance employee and customer experiences.