%201%20(1).png){kind=icon}
%202.png)
%202.png)
%201.png)
%201.png){kind=icon}
%201.png){kind=icon}
%201.png){kind=icon}
%20(1)%20(1).png)
Join 13,000+ professionals and get my 5 min newsletter on what matters in AI. Includes top new AI use cases from leading companies.
100% free. Unsubscribe anytime.
.png)
%203.png){kind=small}
500+ battle-tested AI case studies to supercharge your strategy
When you complete your purchase, you'll get immediate access to digital content, ie this database, without waiting the 14-day withdrawal period. Therefore, you expressly waive your right to withdraw from this purchase.
When you complete your purchase, you'll get immediate access to digital content, ie this database, without waiting the 14-day withdrawal period. Therefore, you expressly waive your right to withdraw from this purchase.
.png)
Personalized storytelling for families
%201%20(1).png)
Ferrero Group's Kinder brand is leveraging Microsoft Azure OpenAI to create Let's Story, an e-book platform allowing families to personalize stories via the Applaydu app. It generates over 40,000 different stories combining text, audio, and illustrations in 15 languages, enhancing children's learning and storytelling skills.
.png)
Enriches user experience, supports learning, provides engaging educational tool.
.svg)
.svg){kind=small}
13
AI use cases in
Consumer Goods
.png){kind=icon}
The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.
%20(1).png)
.png){kind=icon}
Campari Group adopted Microsoft 365 Copilot to leverage generative AI for competitive advantage. Through training and gradual implementation, employees integrated Copilot into workflows, saving time on routine tasks like email management, meeting preparation, content creation, and skill acquisition.
Flora Food Group deployed Microsoft Fabric to consolidate multiple analytics tools into a single, unified platform, streamlining data management, reporting, and analytics under one architecture.
.png)
48
companies using
Creative Agents
Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.
Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.
JATO Dynamics used Azure OpenAI Service to develop Sales Link, an AI-driven content generator that helps car dealerships quickly produce tailored marketing content by combining market data and vehicle information.
143
solutions powered by
Microsoft
Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.
Medigold Health, a UK occupational health provider, used Microsoft Azure OpenAI Service to automate medical report generation, reducing the time clinicians spend on paperwork. By integrating Azure OpenAI Service with Azure App Service, Azure Cosmos DB, and Azure SQL Database, they developed an AI application that generates reports from clinicians' consultation notes in about 15 seconds, allowing clinicians to focus more on patient care.
Acentra Health developed MedScribe, a web app that uses Azure OpenAI Service to generate draft letters responding to healthcare service appeals.
105
AI use cases in
Europe
Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.
Medigold Health, a UK occupational health provider, used Microsoft Azure OpenAI Service to automate medical report generation, reducing the time clinicians spend on paperwork. By integrating Azure OpenAI Service with Azure App Service, Azure Cosmos DB, and Azure SQL Database, they developed an AI application that generates reports from clinicians' consultation notes in about 15 seconds, allowing clinicians to focus more on patient care.
Zalando worked with OpenAI to develop the Zalando Assistant, an AI-powered tool powered by GPT-4o mini that provides personalized content recommendations and streamlines product discovery across 25 markets in over 20 languages. They enhanced their evaluation framework with component-specific evaluations and improved few-shot prompting, and migrated from GPT-3.5 to GPT-4o mini for better multilingual and instruction-following capabilities.
%201.png){kind=icon}
