AI case studies in {industry}






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SK Telecom integrated Anthropic's Claude on the Amazon Bedrock platform to power both in-call assist and post-call processing solutions. They implemented a custom in-house RAG model combined with real-time document search and automated summarization, classification, and sentiment analysis to augment call center operations and support culturally nuanced customer interactions.
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Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.
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Wrtn Technologies leveraged Microsoft's Azure OpenAI Service with its newest o1 models to power a localized AI superapp, integrating features such as intelligent search, conversational chat, and code generation into its platform. They implemented the solution by incorporating Azure AI Foundry and Azure AI Content Safety to ensure secure data residency and regulatory compliance, streamlining both consumer interactions and internal development workflows.
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Bell Canada has built customizable contact center solutions for its business customers that offer AI-powered agents to address callers, and Agent Assist, which listens when a human agent is on, offering suggestions and sentiment analysis.
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Telecom Italia (TIM) implemented a Google-powered voice agent to address many customer calls.
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Motorola’s Moto AI leverages Gemini and Imagen to help smartphone users unlock new levels of productivity, creativity, and enjoyment with features such as conversation summaries, notification digests, image creation, and natural language search — all with reliable responses grounded in Google Search.

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Orange leverages Microsoft Azure OpenAI Service and GitHub Copilot to implement over 40 AI use cases across departments like customer service, marketing, communications, network operations, and software development. Applications include rewriting customer FAQs in a warmer tone, generating product sheets, a marketing research search engine, and assisting developers with code completion using GitHub Copilot.
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Lumen Technologies uses Microsoft Copilot for Sales and Microsoft 365 Copilot to automate routine tasks, boost productivity, and enhance customer service across its global operations. By reducing time spent on customer research from 4 hours to 15 minutes, the AI implementation is projected to generate an additional $50 million in revenue over a year.
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O2 Czech Republic, a leading telecommunications company, adopted Microsoft Copilot for Microsoft 365 to boost productivity and streamline meetings. By integrating Copilot with Microsoft Teams and Word, employees can automatically generate meeting summaries and action points, reducing time spent on administrative tasks. Copilot also allows employees to obtain summaries and action points from meetings they did not attend, enabling them to focus on more strategic work.
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Cox 2M, the commercial IoT division of Cox Communications, is able to make smarter, faster business decisions using AI-powered analytics.
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Orange operates in 26 countries where local data must be kept in each country. They are using AI on Google Distributed Cloud to improve network performance and deliver super-responsive translation capabilities.
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Vodafone uses Vertex AI to search and understand specific commercial terms and conditions across more than 10,000 contracts with more than 800 communications operators.
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Verizon is using generative AI to help teams in network operations and customer experience get the answers they need faster.
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AudioCodes uses Azure and Microsoft Copilot to enhance its managed services and accelerate the migration to Microsoft Teams Phone, reducing proof of concept setup from six to eight weeks to just one day. The integration of Copilot and AI-driven solutions streamlines operations, improves customer experiences, and enhances call handling through features like intelligent routing and automation.
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Orange, France's largest telecommunications company, uses Mistral models to generate personalized promotional messages tailored to recipients' characteristics, enhancing sales activities. A tailor-made marketing campaign launched in 2023 significantly increased conversion rates. Due to its success, Orange will continue collaborating with Mistral AI in 2024.
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