AI case studies in
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Marketing & Sales
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Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.
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Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.
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Intercom, a leading customer service platform, integrated Claude from Anthropic into their AI agent Fin to automatically resolve up to 86% of customer support queries with human-quality, personalized responses in over 45 languages. This implementation reduces response times from 30 minutes to seconds and enables human agents to focus on more complex issues.
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Healthcare
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Cactus Life Sciences implemented Microsoft 365 Copilot to automate routine tasks and augment the generation of scientific content under human oversight. They integrated the tool into their Microsoft 365 workflows to assist with drafting, editing, and approving complex scientific communications, streamlining content creation and dissemination processes. This approach improved the efficiency of internal content workflows enabling faster communication of critical scientific data to stakeholders.
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Indegene integrated Microsoft 365 Copilot into its suite of productivity tools, including Word, Excel, PowerPoint, Outlook, and Teams, to automate routine email responses, document summarization, data analysis, and RFP development. The solution was implemented across departments such as content, pre-sales, finance, and project management, ensuring stringent data security and privacy standards while streamlining critical business workflows.
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Ontada leveraged Microsoft’s Azure OpenAI Service Batch API and Azure AI Foundry to build its ON.Genuity platform, which processes 150 million unstructured oncology documents to automatically extract nearly 100 critical data elements across 39 cancer types. They integrated the new platform with their structured iKnowMed system using Azure Databricks for data ingestion and Azure Document Intelligence for text extraction, transforming manual chart review processes into an automated workflow that supports clinical decision-making and life science product development.
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Finance
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Hebbia built Matrix, a multi-agent AI platform that orchestrates OpenAI models including o3‑mini, o1, and GPT‑4o to automate complex financial and legal research tasks. The platform decomposes intricate queries into structured analytical steps and integrates modules like OCR, hallucination validation, and artifact generation to process complete documents, creating an infinite effective context window. This solution streamlines due diligence, contract review, and market research workflows, drastically reducing manual processing time.
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Using GitHub Copilot, Paytm launched 'Code Armor' to automate the secure provisioning of new cloud accounts. The solution integrated AI-driven software testing and continuous deployment enhancements powered by GitHub Copilot and Azure OpenAI, replacing slower third-party tools in their cloud infrastructure monitoring. This transformation streamlined security processes and reduced provisioning time from 2-3 man-days to just minutes.
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Nubank implemented a custom AI-driven enterprise search solution by integrating GPT‑4o and GPT‑4o mini with fine-tuned domain-specific models and Retrieval-Augmented Generation techniques, enabling employees to access FAQs, policies, and internal documents rapidly. They also developed a call center copilot using GPT‑4o that integrates the bank’s knowledge base and chat history to provide real-time conversation summaries, next-reply suggestions, and step-by-step guidance for agents, and launched an AI assistant to handle Tier 1 inquiries. Furthermore, Nubank piloted a fraud quality assurance system using GPT‑4o vision to analyze transactions and visual data, ensuring robust fraud detection according to regulatory requirements.
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Retail & e-commerce
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Urban Company leveraged generative AI to revolutionize its home services by automating customer support and quality assurance processes. They implemented AI-powered empathetic chatbots, automated photo-based quality checks, and smart decisioning flows using Azure OpenAI services to streamline scheduling and support a distributed workforce. This integration improved operational workflows and enhanced customer interactions across its service platform.
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Nykaa partnered with Microsoft by integrating GitHub Copilot into their coding workflows to automate repetitive tasks such as code completion and unit test case generation. The solution was implemented by embedding Copilot Chat into their development environment to assist with documentation, code refactoring, and quality assurance, thereby streamlining the entire coding process.
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Wayfair, a U.S. ecommerce retailer, uses ChatGPT and OpenAI APIs across the organization, including legal, research, marketing, and customer service. They leverage AI to enhance personalization, enrich product data, optimize supply chains, and modernize legacy systems, improving both customer experience and operational efficiency.
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Education
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Rising Academies integrated Claude-powered chatbots into mobile educational tools via WhatsApp to provide both a virtual math tutor (Rori) and a teacher support system (Tari). Rori delivers personalized math lessons through a mix of pre-written lesson plans and dynamic conversations, while Tari offers on-demand curriculum and lesson planning support for teachers. These solutions enhanced personalized learning and professional development in regions with limited access to traditional edtech.
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Pensieve integrated Anthropic's Claude models (Claude 3.5 Sonnet and Claude 3.7 Sonnet) to build AI teaching assistants that automate grading and provide 24/7 personalized tutoring. The system clusters student submissions to calibrate grading rubrics and transforms static PDFs into interactive worksheets while enforcing instructor-controlled policies. This integration streamlines course management workflows and enhances real‐time classroom analytics.
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Super Teacher integrated Anthropic's Claude to generate initial code for interactive educational tools and draft lesson plans for subjects ranging from pre-K to 5th grade. They embedded the AI into both software development and content creation workflows with mandatory human review to ensure safety and quality standards. This integration streamlined operational processes, enabling engineering and content teams to focus on higher-level development and creative enhancements.
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Government
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Built an AI-powered system using Azure OpenAI Service to automatically read and categorize property contracts, apply legal rules, and generate automated assessments; integrated a digital assistant to answer citizen inquiries and support staff upskilling.
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Cradle Fund, a Malaysian government agency supporting startups, built an AI-driven chatbot powered by Azure OpenAI Service on their MYStartup Single Window platform. The chatbot provides instant answers to user queries, offers personalized assistance, and enhances user engagement by analyzing queries and providing accurate responses around the clock without human intervention.
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NASA collaborated with Microsoft to develop Earth Copilot by integrating Azure OpenAI Service into its existing EARTHDATA VEDA platform. This AI-powered solution allows users to query complex geospatial datasets using plain language, simplifying data search and analysis for scientists and policymakers. The implementation leverages robust cloud infrastructure, machine learning, and natural language processing to transform traditionally complex data retrieval processes.
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