Automated digital marketing

Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.

JATO Dynamics used Azure OpenAI Service to develop Sales Link, an AI-driven content generator that helps car dealerships quickly produce tailored marketing content by combining market data and vehicle information.

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.

LaunchNotes leverages Claude in Amazon Bedrock in their product 'Graph' to transform engineering data into actionable insights. Graph functions as an ETL platform with Claude managing data pipelines, helping engineering managers understand development metrics, reduce incident identification time, automate updates, and generate customized release notes and technical documentation.

Snowflake integrated Anthropic's Claude into their platform to enable natural language queries on complex databases, allowing customers to extract insights without SQL expertise while maintaining security and governance.

Zapia, an AI assistant developed by BrainLogic, uses Anthropic's Claude on Google Cloud’s Vertex AI to engage in natural, localized conversations with Latin American consumers via messaging apps like WhatsApp. Claude's advanced multilingual support and understanding of regional dialects enable Zapia to assist users in discovering products, making purchases, and receiving support. Integration was quick, requiring minimal prompt engineering, allowing Zapia to scale rapidly to handle hundreds of thousands of messages per hour.

Localiza, a leading mobility company in Latin America, implemented Microsoft 365 Copilot to automate processes and improve efficiency. By integrating AI into their workflows, they enhanced employee productivity, optimized repetitive manual tasks, and improved inclusivity. They conducted training and hackathons to help employees effectively use Copilot, resulting in significant productivity gains across the company.

Bradesco integrated Microsoft's Azure generative AI into their virtual assistant BIA using services like Azure OpenAI and Data Lake, enabling BIA to quickly generate answers and documents, improving efficiency and response capacity for managers and clients.