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500+ battle-tested AI case studies to supercharge your strategy
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Personalized shopping experience
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Wayfair, a U.S. ecommerce retailer, uses ChatGPT and OpenAI APIs across the organization, including legal, research, marketing, and customer service. They leverage AI to enhance personalization, enrich product data, optimize supply chains, and modernize legacy systems, improving both customer experience and operational efficiency.
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Legal team reduced review time and improved accuracy. New APIs created 85% faster. Improved product data accuracy and better customer experiences.
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37
AI use cases in
Retail & e-commerce
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Zapia, an AI assistant developed by BrainLogic, uses Anthropic's Claude on Google Cloud’s Vertex AI to engage in natural, localized conversations with Latin American consumers via messaging apps like WhatsApp. Claude's advanced multilingual support and understanding of regional dialects enable Zapia to assist users in discovering products, making purchases, and receiving support. Integration was quick, requiring minimal prompt engineering, allowing Zapia to scale rapidly to handle hundreds of thousands of messages per hour.
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Zalando worked with OpenAI to develop the Zalando Assistant, an AI-powered tool powered by GPT-4o mini that provides personalized content recommendations and streamlines product discovery across 25 markets in over 20 languages. They enhanced their evaluation framework with component-specific evaluations and improved few-shot prompting, and migrated from GPT-3.5 to GPT-4o mini for better multilingual and instruction-following capabilities.
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Canadian Tire Corporation uses Azure OpenAI Service to develop ChatCTC, an internal digital assistant that helps over 3,000 employees with tasks like training, building job descriptions, and generating product descriptions, saving them 30–60 minutes per day. They also developed CeeTee, an AI-powered shopping assistant that simplifies the tire buying process for customers, leading to increased revenue from online sales conversions.
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224
companies using
Employee Agents
Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.
Uber uses OpenAI's ChatGPT Enterprise to enhance customer support by providing AI assistants that offer empathetic and efficient responses, automate investigations, and augment human agent capabilities. The AI also helps personalize and optimize interactions across their multi-sided platform.
Amazon uses Claude to power their AI-driven customer service assistant, Amazon Q in Connect, which serves agents and end-customers. It provides real-time AI assistance to agents handling complex cases and offers end-customers instant, personalized self-service options.
68
solutions powered by
OpenAI
Uber uses OpenAI's ChatGPT Enterprise to enhance customer support by providing AI assistants that offer empathetic and efficient responses, automate investigations, and augment human agent capabilities. The AI also helps personalize and optimize interactions across their multi-sided platform.
Rogo, an AI finance platform, uses OpenAI's GPT-4 to provide real-time financial intelligence to investment professionals, automating tasks like meeting prep, company profiling, and market research. By fine-tuning OpenAI's models and integrating financial datasets like S&P Global, Crunchbase, and FactSet, Rogo helps shift focus from manual work to high-value decision making.
Fanatics Betting and Gaming uses ChatGPT and custom GPTs across its finance department to automate vendor identification, contract summarization, and data analysis, freeing up time for strategy and higher-impact work.
236
AI use cases in
North America
LaunchNotes leverages Claude in Amazon Bedrock in their product 'Graph' to transform engineering data into actionable insights. Graph functions as an ETL platform with Claude managing data pipelines, helping engineering managers understand development metrics, reduce incident identification time, automate updates, and generate customized release notes and technical documentation.
Snowflake integrated Anthropic's Claude into their platform to enable natural language queries on complex databases, allowing customers to extract insights without SQL expertise while maintaining security and governance.
Rogo, an AI finance platform, uses OpenAI's GPT-4 to provide real-time financial intelligence to investment professionals, automating tasks like meeting prep, company profiling, and market research. By fine-tuning OpenAI's models and integrating financial datasets like S&P Global, Crunchbase, and FactSet, Rogo helps shift focus from manual work to high-value decision making.
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