AI case study

Personalized shopping experience

by
Wayfair
Context

Wayfair, a U.S. ecommerce retailer, uses ChatGPT and OpenAI APIs across the organization, including legal, research, marketing, and customer service. They leverage AI to enhance personalization, enrich product data, optimize supply chains, and modernize legacy systems, improving both customer experience and operational efficiency.

Results

Legal team reduced review time and improved accuracy. New APIs created 85% faster. Improved product data accuracy and better customer experiences.

Results not reported in the source
Published
February 13, 2025
Agent type
Employee Agents
AI provider
OpenAI
Models/tools
Not disclosed
ICE score
448
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.
‍
Impact: Potential benefits to the business.

‍Confidence: Likelihood of achieving expected results.

‍Ease: Simplicity of implementation in terms of resources and time.

‍ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
8
Confidence
8
Ease
7

42

AI use cases in

Retail & e-commerce

See All

Urban Company

Retail & e-commerce
Use case
Efficient service coordination
Context

Urban Company leveraged generative AI to revolutionize its home services by automating customer support and quality assurance processes. They implemented AI-powered empathetic chatbots, automated photo-based quality checks, and smart decisioning flows using Azure OpenAI services to streamline scheduling and support a distributed workforce. This integration improved operational workflows and enhanced customer interactions across its service platform.

Models/tools

Nykaa

Retail & e-commerce
Code Agents
Quick win
Use case
Faster code releases
Context

Nykaa partnered with Microsoft by integrating GitHub Copilot into their coding workflows to automate repetitive tasks such as code completion and unit test case generation. The solution was implemented by embedding Copilot Chat into their development environment to assist with documentation, code refactoring, and quality assurance, thereby streamlining the entire coding process.

Models/tools

Zapia

Retail & e-commerce
Use case
Managing high message volumes
Context

Zapia, an AI assistant developed by BrainLogic, uses Anthropic's Claude on Google Cloud’s Vertex AI to engage in natural, localized conversations with Latin American consumers via messaging apps like WhatsApp. Claude's advanced multilingual support and understanding of regional dialects enable Zapia to assist users in discovering products, making purchases, and receiving support. Integration was quick, requiring minimal prompt engineering, allowing Zapia to scale rapidly to handle hundreds of thousands of messages per hour.

Models/tools
Explore industries

321

companies using

Employee Agents

See All
Use case
Fast content creation
Context

Cox Automotive integrated Claude via Amazon Bedrock into its portfolio by first creating a sandbox environment to evaluate performance metrics and then selecting Claude 3.5 Sonnet for complex tasks and Claude 3.5 Haiku for high-volume content generation. They automated personalized dealer-consumer communications, generated engaging vehicle listing descriptions, and produced SEO-optimized blog posts, while also streamlining internal data governance through automated metadata generation. This integration optimized operational efficiency across marketing and internal data processes.

Models/tools
...
2
Use case
Reduce report writing burden
Context

Quillit integrated Anthropic’s Claude to automate qualitative research tasks by summarizing interview transcripts, generating contextual citations, and threading conversation data into comprehensive reports. They implemented the AI tool into their existing research workflow within three months, streamlining report writing, transcription, and analysis while ensuring data security and high precision.

Models/tools
...
2
Use case
Faster retail transformation
Context

TCS partnered with Google Cloud to integrate advanced AI and generative AI capabilities into retail service offerings. They launched the Google Cloud Gemini Experience Center at their Retail Innovation Lab in Chennai, enabling retail clients to ideate, prototype, and co-develop tailored AI solutions that optimize supply chain, warehouse receiving, customer insights, and content creation. This approach automated processes using tools like Vertex AI Vision for warehouse receiving and leveraged Vertex AI with Gemini 1.5 Pro and speech-to-text to transform service centers.

Models/tools
...
4
Explore agents

78

solutions powered by

OpenAI

See All
Use case
Actionable workspace content
Context

Notion reimagined its platform by deeply integrating OpenAI’s GPT‑4o, GPT‑4o mini, and embeddings across its core features. They prototyped an AI writing assistant during a hackathon and then built internal tools to rapidly evaluate and deploy new models, transforming workflows in search, note-taking, and knowledge management from static content to interactive, actionable insights.

Models/tools
...
2
Use case
Rigid support workflows
Context

Zendesk integrated OpenAI's models to create adaptive AI service agents that autonomously manage customer conversations and execute resolution tasks. They implemented a multi-agent architecture featuring task identification, conversational RAG, procedure compilation, and procedure execution agents integrated with existing support workflows through API calls and natural language procedure definitions, while providing real-time chain-of-thought visibility. This solution transitions from traditional intent-based bots to a hybrid model of scripted and generative reasoning, streamlining customer service processes.

Models/tools
...
2
Use case
Faster finance/legal research
Context

Hebbia built Matrix, a multi-agent AI platform that orchestrates OpenAI models including o3‑mini, o1, and GPT‑4o to automate complex financial and legal research tasks. The platform decomposes intricate queries into structured analytical steps and integrates modules like OCR, hallucination validation, and artifact generation to process complete documents, creating an infinite effective context window. This solution streamlines due diligence, contract review, and market research workflows, drastically reducing manual processing time.

Models/tools
...
3
Explore AI providers

284

AI use cases in

North America

See All
Use case
Fast content creation
Context

Cox Automotive integrated Claude via Amazon Bedrock into its portfolio by first creating a sandbox environment to evaluate performance metrics and then selecting Claude 3.5 Sonnet for complex tasks and Claude 3.5 Haiku for high-volume content generation. They automated personalized dealer-consumer communications, generated engaging vehicle listing descriptions, and produced SEO-optimized blog posts, while also streamlining internal data governance through automated metadata generation. This integration optimized operational efficiency across marketing and internal data processes.

Models/tools
...
2
Use case
Faster tax form processing
Context

Intuit integrated Google Cloud’s Document AI and Gemini models into its GenOS platform to automate the autofill of ten common U.S. tax forms, including complex 1099 and 1040 forms. The solution extracts and categorizes data from uploaded documents, drastically reducing manual data entry for TurboTax customers. This integration streamlines tax preparation workflows and improves speed and accuracy.

Models/tools
...
2
Use case
Democratized data access
Context

Block implemented Anthropic’s Claude models (Claude 3.5 Sonnet and Claude 3.7 Sonnet) on its Databricks platform to power its internal AI agent, codename goose. They integrated the LLM using secure OAuth-enabled connections and a custom MCP server to connect internal databases and tools, enabling employees across all roles to auto-generate SQL queries, analyze complex data, and automate workflows. This agentic integration streamlined software development, design prototyping, and data analysis by translating user intents into actionable insights.

Models/tools
...
2
Explore regions
Thoughts & ideas