AI case study

Generating personalized promotional messages

by
Orange
Context

Orange, France's largest telecommunications company, uses Mistral models to generate personalized promotional messages tailored to recipients' characteristics, enhancing sales activities. A tailor-made marketing campaign launched in 2023 significantly increased conversion rates. Due to its success, Orange will continue collaborating with Mistral AI in 2024.

Results

Significantly increased conversion rates in a 2023 campaign.

Results not reported in the source
Region
Europe
Published
November 1, 2023
Agent type
Creative Agents
AI provider
Mistral
Models/tools
Not disclosed
No items found.
ICE score
360
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
9
Confidence
8
Ease
5

17

AI use cases in

Telecommunications

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SK Telecom

Telecommunications
Use case
Rapid, culturally-aware support
Context

SK Telecom integrated Anthropic's Claude on the Amazon Bedrock platform to power both in-call assist and post-call processing solutions. They implemented a custom in-house RAG model combined with real-time document search and automated summarization, classification, and sentiment analysis to augment call center operations and support culturally nuanced customer interactions.

Models/tools

Vodafone Group

Telecommunications
Use case
Faster customer issue resolution
Context

Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.

Wrtn Technologies

Telecommunications
Data Agents
Quick win
Use case
Scalable, compliant superapp
Context

Wrtn Technologies leveraged Microsoft's Azure OpenAI Service with its newest o1 models to power a localized AI superapp, integrating features such as intelligent search, conversational chat, and code generation into its platform. They implemented the solution by incorporating Azure AI Foundry and Azure AI Content Safety to ensure secure data residency and regulatory compliance, streamlining both consumer interactions and internal development workflows.

Explore industries

50

companies using

Creative Agents

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Use case
Automated digital marketing
Context

Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.

Models/tools
...
1
Use case
Scaling brand consistency
Context

Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.

Models/tools
...
1
Use case
Automated marketing content
Context

JATO Dynamics used Azure OpenAI Service to develop Sales Link, an AI-driven content generator that helps car dealerships quickly produce tailored marketing content by combining market data and vehicle information.

Models/tools
...
2
Explore agents

19

solutions powered by

Mistral

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Use case
Unlocking data insights
Context

BigDataCorp, a data analytics and consulting firm from Brazil, uses Mistral AI models hosted on AWS Bedrock to enable client businesses to dive deeper into their data using natural language.

Models/tools
...
1
Use case
Deploying proprietary LLMs effectively
Context

Lamini, an all-in-one LLM platform for enterprises to build open LLMs on proprietary data, uses Mistral-7B as one of the most popular open base models. Lamini enables Fortune 1000 customers across various industries to tune and deploy models in production efficiently, even on AMD GPUs with performance parity to NVIDIA GPUs. Mistral-7B's ease of use and high-quality results help customers move from proof-of-concept to production, deploying proprietary LLMs effectively.

Models/tools
...
1
Use case
Creating customizable AI assistants
Context

HuggingFace introduced HuggingChat and HuggingChat Assistants, platforms that allow users to try out different open-source models and create customized assistants with unique personalities. By default, both platforms are powered by Mistral 8x7B, providing users with powerful, high-quality experiences and contextually relevant responses. Mistral 8x7B is currently the most popular model used on HuggingChat, enhancing user engagement.

Models/tools
...
1
Explore AI providers

159

AI use cases in

Europe

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Use case
Faster research reports
Context

Deutsche Bank developed DB Lumina, an AI-powered research agent built on Gemini and Vertex AI through a partnership with Google Cloud. The solution automates the creation of financial research reports by rapidly condensing extensive market data—such as converting a 400-page report into a three-page summary—thereby streamlining analysis workflows while maintaining rigorous data privacy standards.

Models/tools
...
2
Use case
Optimized CX workflows
Context

Capgemini partnered with Google Cloud to develop industry-specific agentic AI solutions that automate customer request handling across multiple channels such as web, social, and phone. The implementation integrates Google Agentspace, Customer Engagement Suite, and Agent2Agent interoperability protocol into existing customer service infrastructures to enhance personalized support, call routing, and workflow automation. This advanced solution transforms customer experience by streamlining communications and enabling proactive engagement.

Models/tools
...
3
Use case
Scalable contract detection
Context

wealthAPI implemented a next‐gen contract detection solution by integrating DataStax Astra DB on Google Cloud and leveraging Google Gemini models for AI‐powered analysis. They deployed DataStax’s vector search and real‐time insights capabilities to scale contract detection across millions of users in less than three months, streamlining wealth management workflows by dramatically reducing response times and efficiently handling massive data volumes.

Models/tools
...
1
Explore regions
No items found.
Thoughts & ideas