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500+ battle-tested AI case studies to supercharge your strategy
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Enhance productivity and innovation
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Campari Group adopted Microsoft 365 Copilot to leverage generative AI for competitive advantage. Through training and gradual implementation, employees integrated Copilot into workflows, saving time on routine tasks like email management, meeting preparation, content creation, and skill acquisition.
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Employees report time savings of about 2 hours per week, improved support with routine activities.
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13
AI use cases in
Consumer Goods
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The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.
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Ferrero Group's Kinder brand is leveraging Microsoft Azure OpenAI to create Let's Story, an e-book platform allowing families to personalize stories via the Applaydu app. It generates over 40,000 different stories combining text, audio, and illustrations in 15 languages, enhancing children's learning and storytelling skills.
Flora Food Group deployed Microsoft Fabric to consolidate multiple analytics tools into a single, unified platform, streamlining data management, reporting, and analytics under one architecture.
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224
companies using
Employee Agents
Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.
Uber uses OpenAI's ChatGPT Enterprise to enhance customer support by providing AI assistants that offer empathetic and efficient responses, automate investigations, and augment human agent capabilities. The AI also helps personalize and optimize interactions across their multi-sided platform.
Amazon uses Claude to power their AI-driven customer service assistant, Amazon Q in Connect, which serves agents and end-customers. It provides real-time AI assistance to agents handling complex cases and offers end-customers instant, personalized self-service options.
143
solutions powered by
Microsoft
Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.
Medigold Health, a UK occupational health provider, used Microsoft Azure OpenAI Service to automate medical report generation, reducing the time clinicians spend on paperwork. By integrating Azure OpenAI Service with Azure App Service, Azure Cosmos DB, and Azure SQL Database, they developed an AI application that generates reports from clinicians' consultation notes in about 15 seconds, allowing clinicians to focus more on patient care.
Acentra Health developed MedScribe, a web app that uses Azure OpenAI Service to generate draft letters responding to healthcare service appeals.
105
AI use cases in
Europe
Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.
Medigold Health, a UK occupational health provider, used Microsoft Azure OpenAI Service to automate medical report generation, reducing the time clinicians spend on paperwork. By integrating Azure OpenAI Service with Azure App Service, Azure Cosmos DB, and Azure SQL Database, they developed an AI application that generates reports from clinicians' consultation notes in about 15 seconds, allowing clinicians to focus more on patient care.
Zalando worked with OpenAI to develop the Zalando Assistant, an AI-powered tool powered by GPT-4o mini that provides personalized content recommendations and streamlines product discovery across 25 markets in over 20 languages. They enhanced their evaluation framework with component-specific evaluations and improved few-shot prompting, and migrated from GPT-3.5 to GPT-4o mini for better multilingual and instruction-following capabilities.
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