AI use case

Analyzing massive consumer data

by
The Estée Lauder Companies
Context

The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.

Results

Improved response time by more than 90%, enabling faster product launches and quicker responses to emerging trends.

Results not reported in the source
Region
Global
Published
November 13, 2024
Agent type
Employee Agents
AI provider
OpenAI
Models/tools
Not disclosed
ICE score
567
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
9
Confidence
9
Ease
7

7

AI use cases in

Consumer Goods

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Mania de Churrasco

Consumer Goods
Data Agents
Quick win
Use case
Centralizing operational data
Context

Mania de Churrasco! centralized its data using Microsoft Azure, Power Platform, and Microsoft 365, improving operational efficiency. The company integrated sales, employee, and self-service data, leading to better decision-making. They are now leveraging OpenAI's models on Microsoft Azure Service for predictive models and AI integration.

Puma

Consumer Goods
Use case
Customizing product photos for markets
Context

Puma uses Imagen (Google’s image generator) to customize product photos on its website, ensuring they’re locally relevant across markets.

Models/tools
...
1

NotCo

Consumer Goods
Data Agents
Quick win
Use case
Querying enterprise data in real time
Context

NotCo, a Chilean food tech company, partnered with Eleven Solutions to develop a conversational AI chatbot powered by Gemini.

Models/tools
...
1
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128

companies using

Employee Agents

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Use case
Slow advisor information retrieval
Context

Morgan Stanley integrated GPT-4 and Whisper from OpenAI into their workflows, including an internal chatbot and meeting summary tool, enabling financial advisors to quickly retrieve firm knowledge, generate summaries, and provide timely, tailored client insights.

Models/tools
...
2
Use case
Democratizing AI access
Context

BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

Models/tools
...
2
Use case
Automate sales workflows
Context

Rox, a sales platform, integrated OpenAI’s GPT-4o, GPT-4o mini, and Realtime API into their system to create a three-tiered AI-powered assistance platform. This includes data unification, complex reasoning, and interaction layers, enabling the Rox Agent Swarm to automate repetitive tasks and provide actionable insights, increasing sales reps' productivity by 50%.

Models/tools
...
3
Explore agents

62

solutions powered by

OpenAI

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Use case
Slow advisor information retrieval
Context

Morgan Stanley integrated GPT-4 and Whisper from OpenAI into their workflows, including an internal chatbot and meeting summary tool, enabling financial advisors to quickly retrieve firm knowledge, generate summaries, and provide timely, tailored client insights.

Models/tools
...
2
Use case
Democratizing AI access
Context

BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

Models/tools
...
2
Use case
Automate mapping data processing
Context

Grab, a leading food delivery and rideshare company in Southeast Asia, uses OpenAI’s GPT-4 with vision fine-tuning to process millions of street-level images collected from drivers, enabling it to accurately identify traffic signs and lane dividers and reduce manual mapping labor. This approach yields more reliable, hyperlocal map data that supports their ride-hailing, delivery services, and enterprise clients.

Models/tools
...
1
Explore AI providers

129

AI use cases in

Global

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Use case
Support scaling
Context

Intercom, a leading customer service platform, integrated Claude from Anthropic into their AI agent Fin to automatically resolve up to 86% of customer support queries with human-quality, personalized responses in over 45 languages. This implementation reduces response times from 30 minutes to seconds and enables human agents to focus on more complex issues.

Models/tools
...
2
Use case
Accessible study support
Context

StudyFetch built a comprehensive learning platform powered by Claude, providing personalized learning experiences through their AI tutor Spark.E. The platform analyzes lectures, generates study materials, and offers 24/7 tutoring support in over 20 languages, enabling students to master complex subjects with tailored, interactive assistance.

Models/tools
...
2
Use case
Democratizing AI access
Context

BBVA, a global financial institution, widely adopted ChatGPT Enterprise, creating over 2,900 custom GPTs within five months. By integrating ChatGPT into various departments, BBVA empowered its 125,000 employees to develop tailored AI solutions that enhance efficiency, spark creativity, and streamline workflows. This democratized AI access enabled rapid prototyping, reduced project timelines from weeks to hours, and facilitated the sharing of expert knowledge across the organization.

Models/tools
...
2
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