Analyzing massive consumer data
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The Estée Lauder Companies, a global leader in prestige beauty, adopted ChatGPT Enterprise and created over 240 custom GPTs. These GPTs help employees query large consumer and clinical trial datasets in plain English, reducing manual data handling and speeding insight generation. They also support on-brand copywriting and vendor data analysis, enabling faster, data-driven product development and marketing.
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Improved response time by more than 90%, enabling faster product launches and quicker responses to emerging trends.
28
AI use cases in
Consumer Goods
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Mercari integrated OpenAI’s API with a multi-model approach to optimize product listings. Initially, GPT‑4 analyzed top listings offline while GPT‑3.5 Turbo provided real-time suggestions for active listings. Later, they shifted to GPT‑4o mini to automatically generate complete titles, descriptions, and category suggestions from uploaded photos, streamlining the seller listing workflow.
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ASOS integrated Azure OpenAI Service and Azure AI prompt flow to build an AI-powered natural language interface on its website and mobile app for personalized product recommendations. They implemented the solution by connecting their existing microservices with these AI tools, streamlining rapid prototyping and integrating external trend data along with internal expertise to curate tailored selections that enhance customer engagement. The solution seamlessly integrates into ASOS’s digital processes.
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Pets at Home built an AI agent using Microsoft Copilot Studio integrated into its unified Azure data platform that consolidates disparate systems from its retail stores, online channel, veterinary clinics, and grooming services. This agent empowers the retail fraud detection team by rapidly scanning extensive transaction data to identify anomalies such as duplicate images in fraudulent claims, thereby streamlining fraud investigations. The implementation required minimal coding and seamlessly connected existing systems while ensuring strict data privacy within the company ecosystem.
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321
companies using
Employee Agents
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Cox Automotive integrated Claude via Amazon Bedrock into its portfolio by first creating a sandbox environment to evaluate performance metrics and then selecting Claude 3.5 Sonnet for complex tasks and Claude 3.5 Haiku for high-volume content generation. They automated personalized dealer-consumer communications, generated engaging vehicle listing descriptions, and produced SEO-optimized blog posts, while also streamlining internal data governance through automated metadata generation. This integration optimized operational efficiency across marketing and internal data processes.
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Quillit integrated Anthropic’s Claude to automate qualitative research tasks by summarizing interview transcripts, generating contextual citations, and threading conversation data into comprehensive reports. They implemented the AI tool into their existing research workflow within three months, streamlining report writing, transcription, and analysis while ensuring data security and high precision.
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TCS partnered with Google Cloud to integrate advanced AI and generative AI capabilities into retail service offerings. They launched the Google Cloud Gemini Experience Center at their Retail Innovation Lab in Chennai, enabling retail clients to ideate, prototype, and co-develop tailored AI solutions that optimize supply chain, warehouse receiving, customer insights, and content creation. This approach automated processes using tools like Vertex AI Vision for warehouse receiving and leveraged Vertex AI with Gemini 1.5 Pro and speech-to-text to transform service centers.
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78
solutions powered by
OpenAI
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Notion reimagined its platform by deeply integrating OpenAI’s GPT‑4o, GPT‑4o mini, and embeddings across its core features. They prototyped an AI writing assistant during a hackathon and then built internal tools to rapidly evaluate and deploy new models, transforming workflows in search, note-taking, and knowledge management from static content to interactive, actionable insights.
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Zendesk integrated OpenAI's models to create adaptive AI service agents that autonomously manage customer conversations and execute resolution tasks. They implemented a multi-agent architecture featuring task identification, conversational RAG, procedure compilation, and procedure execution agents integrated with existing support workflows through API calls and natural language procedure definitions, while providing real-time chain-of-thought visibility. This solution transitions from traditional intent-based bots to a hybrid model of scripted and generative reasoning, streamlining customer service processes.
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Hebbia built Matrix, a multi-agent AI platform that orchestrates OpenAI models including o3‑mini, o1, and GPT‑4o to automate complex financial and legal research tasks. The platform decomposes intricate queries into structured analytical steps and integrates modules like OCR, hallucination validation, and artifact generation to process complete documents, creating an infinite effective context window. This solution streamlines due diligence, contract review, and market research workflows, drastically reducing manual processing time.
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174
AI use cases in
Global
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Quillit integrated Anthropic’s Claude to automate qualitative research tasks by summarizing interview transcripts, generating contextual citations, and threading conversation data into comprehensive reports. They implemented the AI tool into their existing research workflow within three months, streamlining report writing, transcription, and analysis while ensuring data security and high precision.
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NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.
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Quantium deployed Anthropic's Claude across its organization to empower over 1200 employees in functions such as coding, proposal drafting, training development, and leadership coaching. They implemented the AI solution by launching an "ALL IN on AI" strategy with clear guidelines, practical guardrails, and comprehensive hands-on training programs integrated into daily workflows. This approach streamlined routine tasks and enabled teams to focus on strategic initiatives.
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