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500+ battle-tested AI case studies to supercharge your strategy
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Scaling personalized recommendations
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Zalando worked with OpenAI to develop the Zalando Assistant, an AI-powered tool powered by GPT-4o mini that provides personalized content recommendations and streamlines product discovery across 25 markets in over 20 languages. They enhanced their evaluation framework with component-specific evaluations and improved few-shot prompting, and migrated from GPT-3.5 to GPT-4o mini for better multilingual and instruction-following capabilities.
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A 23% increase in product clicks; over 40% increase in products added to the wishlist; 5% decrease in "unhelpful" recommendations; scaled availability to 25 markets and 20+ languages; 12x traffic scaling without significant cost increase.
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37
AI use cases in
Retail & e-commerce
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Wayfair, a U.S. ecommerce retailer, uses ChatGPT and OpenAI APIs across the organization, including legal, research, marketing, and customer service. They leverage AI to enhance personalization, enrich product data, optimize supply chains, and modernize legacy systems, improving both customer experience and operational efficiency.
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Zapia, an AI assistant developed by BrainLogic, uses Anthropic's Claude on Google Cloud’s Vertex AI to engage in natural, localized conversations with Latin American consumers via messaging apps like WhatsApp. Claude's advanced multilingual support and understanding of regional dialects enable Zapia to assist users in discovering products, making purchases, and receiving support. Integration was quick, requiring minimal prompt engineering, allowing Zapia to scale rapidly to handle hundreds of thousands of messages per hour.
Canadian Tire Corporation uses Azure OpenAI Service to develop ChatCTC, an internal digital assistant that helps over 3,000 employees with tasks like training, building job descriptions, and generating product descriptions, saving them 30–60 minutes per day. They also developed CeeTee, an AI-powered shopping assistant that simplifies the tire buying process for customers, leading to increased revenue from online sales conversions.
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122
companies using
Customer Agents
Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.
Kodif, a customer support automation platform, uses Anthropic's Claude via Amazon Bedrock to automate up to 90% of support tickets for clients. By integrating Claude 3.5 Sonnet, Kodif powers AI agents that handle complex workflows like refunds and cancellations, enhancing support efficiency and transforming customer support into a revenue source.
Assembled, a support operations platform, uses Anthropic's Claude models to power Assist, their AI agent and copilot, enhancing customer support by integrating AI and human efforts. They employ Claude for dynamic ticket categorization, intelligent routing between AI and human agents, real-time response generation, and analyzing issues to automatically route cases to the optimal handler—whether AI agent or human with specific expertise.
68
solutions powered by
OpenAI
Uber uses OpenAI's ChatGPT Enterprise to enhance customer support by providing AI assistants that offer empathetic and efficient responses, automate investigations, and augment human agent capabilities. The AI also helps personalize and optimize interactions across their multi-sided platform.
Rogo, an AI finance platform, uses OpenAI's GPT-4 to provide real-time financial intelligence to investment professionals, automating tasks like meeting prep, company profiling, and market research. By fine-tuning OpenAI's models and integrating financial datasets like S&P Global, Crunchbase, and FactSet, Rogo helps shift focus from manual work to high-value decision making.
Fanatics Betting and Gaming uses ChatGPT and custom GPTs across its finance department to automate vendor identification, contract summarization, and data analysis, freeing up time for strategy and higher-impact work.
105
AI use cases in
Europe
Vodafone uses Azure OpenAI Service, Azure AI Foundry, Microsoft Copilot, and Azure AI Search to enhance their virtual assistant TOBi and develop SuperAgent to assist customer service agents. TOBi uses conversational AI to handle customer inquiries, while SuperAgent helps agents solve complex problems faster.
Medigold Health, a UK occupational health provider, used Microsoft Azure OpenAI Service to automate medical report generation, reducing the time clinicians spend on paperwork. By integrating Azure OpenAI Service with Azure App Service, Azure Cosmos DB, and Azure SQL Database, they developed an AI application that generates reports from clinicians' consultation notes in about 15 seconds, allowing clinicians to focus more on patient care.
Doctolib leverages Microsoft Azure OpenAI Service and Mistral Large on Azure to develop an AI-powered virtual assistant that transcribes medical consultations in real-time and generates summaries within 15 seconds, allowing practitioners to focus more on patient care.
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