AI case study

Targeting overlooked audiences

by
Monks
Context

Monks integrated Google AI by deploying Gemini to analyze social media trends, search queries, and industry reports to identify key customer personas for Hatch’s Restore 2 smart clock campaign. They leveraged AI-generated persona insights in follow-up interviews and used the AI-powered image generator ImageFX to create tailored creative assets before integrating these insights into real-time ad optimization via Performance Max, streamlining the campaign workflow.

Results

80% improved CTR, 46% increased engagement, 31% lower cost-per-purchase; 50% faster rollout, 97% cost reduction

Results not reported in the source
Region
Global
Published
September 1, 2024
Agent type
Creative Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
648
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
9
Confidence
9
Ease
8

42

AI use cases in

Media & Entertainment

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Orange

Media & Entertainment
Use case
Faster manga translation
Context

Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.

Fanatics Betting and Gaming

Media & Entertainment
Use case
Automated finance processes
Context

Fanatics Betting and Gaming uses ChatGPT and custom GPTs across its finance department to automate vendor identification, contract summarization, and data analysis, freeing up time for strategy and higher-impact work.

Models/tools

SHUEISHA Inc.

Media & Entertainment
Use case
Simplified security operations
Context

Integrated Microsoft 365 E5 platform with Microsoft Security Copilot to automate and centralize incident response, authentication, and security monitoring across multiple digital tools.

Explore industries

50

companies using

Creative Agents

See All
Use case
Automated digital marketing
Context

Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.

Models/tools
...
1
Use case
Scaling brand consistency
Context

Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.

Models/tools
...
1
Use case
Automated marketing content
Context

JATO Dynamics used Azure OpenAI Service to develop Sales Link, an AI-driven content generator that helps car dealerships quickly produce tailored marketing content by combining market data and vehicle information.

Models/tools
...
2
Explore agents

255

solutions powered by

Google

See All
Use case
Fast registration & safety
Context

704 Apps implemented an AI solution using Vertex AI and Gemini 1.5 Pro to automate and accelerate driver identity verification and safety monitoring. They integrated these AI models into their existing cloud infrastructure built on Firebase and Google Kubernetes Engine, centralizing real-time data for document validation and audio sentiment analysis. The system alerts the central monitoring team when risk-related language is detected, streamlining operational decision-making and enhancing security.

Models/tools
...
2
Use case
AI integration on mobile
Context

OPPO integrated Google Cloud’s Vertex AI, AutoML, and Gemini large language model into its mobile devices to automate user feedback analysis, power AI Recording Summary features, and enable AI Toolbox functionalities such as AI Writer and AI Reply. They re-engineered their hardware platform, operating system, and third-party ecosystem to embed AI agents that optimize power consumption and reduce computing latency, streamlining mobile development workflows and enhancing user experience.

Models/tools
...
4
Use case
Personalized post-click landing
Context

Dataïads built an AI-powered “Post-Click Experience” system that automatically generates personalized landing pages by analyzing user context such as ad origin, product type, and behavior. The solution is implemented by integrating API access from Google Ads with Google Cloud managed services (Cloud Run and BigQuery) for automated scaling and controlled cost management, while planning to incorporate Vertex AI for further optimization. This implementation directly enhances ad campaign management and improves ecommerce conversion processes.

Models/tools
...
1
Explore AI providers

162

AI use cases in

Global

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Use case
Faster finance/legal research
Context

Hebbia built Matrix, a multi-agent AI platform that orchestrates OpenAI models including o3‑mini, o1, and GPT‑4o to automate complex financial and legal research tasks. The platform decomposes intricate queries into structured analytical steps and integrates modules like OCR, hallucination validation, and artifact generation to process complete documents, creating an infinite effective context window. This solution streamlines due diligence, contract review, and market research workflows, drastically reducing manual processing time.

Models/tools
...
3
Use case
Unlocking travel discovery
Context

Booking.com integrated OpenAI’s GPT models with its extensive proprietary data on properties, pricing, and availability to develop an AI Trip Planner that converts natural language queries into personalized itineraries. The team rapidly built the solution in 10 weeks by leveraging existing ML infrastructure and fine-tuning the model on both structured and unstructured data, which also powered additional tools like Smart Filters, Property Q&A, and AI Review Summaries. This innovation transformed travel discovery, search, and customer support processes.

Models/tools
...
1
Use case
Real-time code support
Context

Bito implemented AI-powered developer agents by integrating Anthropic's Claude and leveraging Claude 3.7 Sonnet for advanced reasoning into its code review and coding workflows. They utilized Anthropic’s robust API and developer-friendly infrastructure to embed an AI Code Review Agent and Bito Wingman directly within developers’ Git workflows and popular IDEs, enabling automated analysis of pull request diffs and code architecture. This integration streamlined code review, error detection, and code generation processes while upholding security standards.

Models/tools
...
2
Explore regions
Thoughts & ideas