AI case study

Hyper-personalizing streaming content

by
Globo
Context

Globo, the largest media group in Latin America, is using Google Cloud’s AI to hyper-personalize content for its streaming users, and create a better experience for spectators.

Results
Results not reported in the source
Published
September 24, 2024
Agent type
Creative Agents
AI provider
Google
Models/tools
Not disclosed
No items found.
ICE score
432
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.
‍
Impact: Potential benefits to the business.

‍Confidence: Likelihood of achieving expected results.

‍Ease: Simplicity of implementation in terms of resources and time.

‍ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
9
Confidence
8
Ease
6

44

AI use cases in

Media & Entertainment

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Tata Elxsi

Media & Entertainment
Code Agents
Quick win
Use case
Faster coding workflows
Context

Tata Elxsi integrated Microsoft GitHub Copilot into its video distribution platform development and testing processes to provide intelligent code suggestions, optimize existing code, assist in both manual and automated testing, simplify documentation, and enable smoother code translation. The integration streamlined coding and debugging workflows across the development cycle, enhancing productivity and ensuring compliance with strict security standards.

Models/tools

Bennett Coleman & Co. Ltd

Media & Entertainment
Use case
Automate repetitive tasks
Context

BCCL deployed Microsoft 365 Copilot across key departments including HR, sales, finance, and M&A to automate routine tasks and streamline workflows. They integrated the AI solution within their existing Microsoft ecosystem and implemented specialized agents like the Copilot HR Bot to handle repetitive processes, notably in HR, shifting manual operations to more strategic activities.

Models/tools

Orange

Media & Entertainment
Use case
Faster manga translation
Context

Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.

Explore industries

50

companies using

Creative Agents

See All
Use case
Automated digital marketing
Context

Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.

Models/tools
...
1
Use case
Scaling brand consistency
Context

Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.

Models/tools
...
1
Use case
Automated marketing content
Context

JATO Dynamics used Azure OpenAI Service to develop Sales Link, an AI-driven content generator that helps car dealerships quickly produce tailored marketing content by combining market data and vehicle information.

Models/tools
...
2
Explore agents

255

solutions powered by

Google

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Use case
Fast registration & safety
Context

704 Apps implemented an AI solution using Vertex AI and Gemini 1.5 Pro to automate and accelerate driver identity verification and safety monitoring. They integrated these AI models into their existing cloud infrastructure built on Firebase and Google Kubernetes Engine, centralizing real-time data for document validation and audio sentiment analysis. The system alerts the central monitoring team when risk-related language is detected, streamlining operational decision-making and enhancing security.

Models/tools
...
2
Use case
AI integration on mobile
Context

OPPO integrated Google Cloud’s Vertex AI, AutoML, and Gemini large language model into its mobile devices to automate user feedback analysis, power AI Recording Summary features, and enable AI Toolbox functionalities such as AI Writer and AI Reply. They re-engineered their hardware platform, operating system, and third-party ecosystem to embed AI agents that optimize power consumption and reduce computing latency, streamlining mobile development workflows and enhancing user experience.

Models/tools
...
4
Use case
Personalized post-click landing
Context

Dataïads built an AI-powered “Post-Click Experience” system that automatically generates personalized landing pages by analyzing user context such as ad origin, product type, and behavior. The solution is implemented by integrating API access from Google Ads with Google Cloud managed services (Cloud Run and BigQuery) for automated scaling and controlled cost management, while planning to incorporate Vertex AI for further optimization. This implementation directly enhances ad campaign management and improves ecommerce conversion processes.

Models/tools
...
1
Explore AI providers

40

AI use cases in

South America

See All
Use case
Fast registration & safety
Context

704 Apps implemented an AI solution using Vertex AI and Gemini 1.5 Pro to automate and accelerate driver identity verification and safety monitoring. They integrated these AI models into their existing cloud infrastructure built on Firebase and Google Kubernetes Engine, centralizing real-time data for document validation and audio sentiment analysis. The system alerts the central monitoring team when risk-related language is detected, streamlining operational decision-making and enhancing security.

Models/tools
...
2
Use case
Scalable customer support
Context

Nubank implemented a custom AI-driven enterprise search solution by integrating GPT‑4o and GPT‑4o mini with fine-tuned domain-specific models and Retrieval-Augmented Generation techniques, enabling employees to access FAQs, policies, and internal documents rapidly. They also developed a call center copilot using GPT‑4o that integrates the bank’s knowledge base and chat history to provide real-time conversation summaries, next-reply suggestions, and step-by-step guidance for agents, and launched an AI assistant to handle Tier 1 inquiries. Furthermore, Nubank piloted a fraud quality assurance system using GPT‑4o vision to analyze transactions and visual data, ensuring robust fraud detection according to regulatory requirements.

Models/tools
...
3
Use case
Automated digital marketing
Context

Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.

Models/tools
...
1
Explore regions
No items found.
Thoughts & ideas