AI use case

Optimizing video game marketing

by
Square Enix
Context

Square Enix, a Japanese video game publisher, is using Google’s AI solutions and its own customer data to develop AI-optimized marketing assets to keep its gamers engaged, sharing personalized emails suited to each player’s preferences.

Results

20% increase in email opens and 10% increased retention rate.

Results not reported in the source
Region
Asia
Published
September 24, 2024
Agent type
Creative Agents
AI provider
Google
Models/tools
Not disclosed
No items found.
ICE score
294
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
7
Confidence
7
Ease
6

28

AI use cases in

Media & Entertainment

See All

WRTN

Media & Entertainment
Use case
Low AI adoption
Context

WRTN uses Claude to power natural, engaging character interactions and creative storytelling for millions of users across Asia. They aggregate AI services across companionship, entertainment, and productivity to make advanced AI technology accessible to everyday users in South Korea and Japan.

Models/tools
...
1

Wondercraft

Media & Entertainment
Use case
Controlling AI voice delivery
Context

Wondercraft, an AI-powered audio studio, introduces 'Director Mode' for natural language control of AI voice delivery.

Models/tools
No items found.
...
0
Source:
x.com
Oct 10, 2024

Altera

Media & Entertainment
Use case
Overcoming data degradation
Context

Altera uses OpenAI's GPT-4o to build "digital humans," AI agents that play Minecraft with users like friends.

Models/tools
...
1
Explore industries

43

companies using

Creative Agents

See All
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Models/tools
...
1
Use case
Low AI adoption
Context

WRTN uses Claude to power natural, engaging character interactions and creative storytelling for millions of users across Asia. They aggregate AI services across companionship, entertainment, and productivity to make advanced AI technology accessible to everyday users in South Korea and Japan.

Models/tools
...
1
Use case
Controlling AI voice delivery
Context

Wondercraft, an AI-powered audio studio, introduces 'Director Mode' for natural language control of AI voice delivery.

Models/tools
...
0
Source:
x.com
Oct 10, 2024
Explore agents

196

solutions powered by

Google

See All
Use case
Streamline communication & document creation
Context

Hydro Ottawa, a major electricity provider for Canada’s capital, implemented Google Workspace and Gemini to improve collaboration, create job posts, conduct legal and technical research, write policies, generate content, summarize documents, and organize meeting agendas across all teams.

Models/tools
...
1
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Models/tools
...
1
Use case
Securely working faster in a highly regulated industry
Context

Pennymac, one of the largest lenders and mortgage servicers in the US, leverages Gemini for Google Workspace and Vertex AI to enhance efficiency while ensuring data security. The HR team uses Gemini for drafting job descriptions and policy documents, while technical teams use Gemini with proprietary data to improve the underwriting process by querying regulations and best practices.

Models/tools
...
2
Explore AI providers

28

AI use cases in

Asia

See All
Use case
Automate mapping data processing
Context

Grab, a leading food delivery and rideshare company in Southeast Asia, uses OpenAI’s GPT-4 with vision fine-tuning to process millions of street-level images collected from drivers, enabling it to accurately identify traffic signs and lane dividers and reduce manual mapping labor. This approach yields more reliable, hyperlocal map data that supports their ride-hailing, delivery services, and enterprise clients.

Models/tools
...
1
Use case
Protecting customer privacy in personalized recommendations
Context

Untukmu.AI, an online gifting site in Indonesia, uses Meta's Llama 3.1 8B model with split inference processing to protect customer privacy. By running part of the AI model on customers' devices and the rest on their servers, they deliver personalized gift recommendations without accessing or storing personal data. This ensures customer privacy while still providing high-quality, tailored suggestions, enhancing trust and satisfaction.

Models/tools
...
1
Use case
Low AI adoption
Context

WRTN uses Claude to power natural, engaging character interactions and creative storytelling for millions of users across Asia. They aggregate AI services across companionship, entertainment, and productivity to make advanced AI technology accessible to everyday users in South Korea and Japan.

Models/tools
...
1
Explore regions
No items found.