AI case studies in {industry}






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The Home Depot has built an application called Sidekick, which helps store associates manage inventory and keep shelves stocked; notably, vision models help associates prioritize which actions to take.
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Magalu, one of Brazil’s largest retailers, has put customer service at the center of its AI strategy, including using Vertex AI to create “Lu’s Brain” to power an interactive conversational agent for Lu, Magalu's popular brand persona.
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Tokopedia, an Indonesian ecommerce leader, is using Vertex AI to improve data quality, increasing unique products being sold by 5%.
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Etsy uses Vertex AI training to optimize their search recommendations and ads models, delivering better listing suggestions to buyers and helping sellers grow their businesses.
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Target uses Google Cloud to power AI solutions on the Target app and Target.com, including personalized Target Circle offers and Starbucks at Drive Up, their curbside pickup solution.
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Best Buy is using Gemini to launch a generative AI-powered virtual assistant this summer that can troubleshoot product issues, reschedule order deliveries, manage Geek Squad subscriptions, and more; in-store and digital customer-service associates are also gaining gen-AI tools to better serve customers anywhere they need help.
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McDonald's China established an AI Lab with Microsoft, using Azure AI tools and GitHub Copilot to enhance employee training at Hamburger University. AI assistants provide document translation, optimized search, and personalized learning, improving training efficiency.
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HP uses Microsoft Copilot Studio to provide personalized product recommendations on its website. Small business customers can use natural language to find the best products for their needs, reducing the number of clicks compared to traditional methods. This enhances the user experience and builds trust by offering real-time responses using Generative AI.
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Mirakl, the world leader in SaaS marketplace management, integrated Mistral's models into their "Catalog Transformer" to automate product onboarding for sellers. Handling around 10 million new products monthly, this improved operational efficiency and maximized catalog performance, ensuring an optimal user experience.
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Zalando, a leading European e-commerce platform, integrated Mistral AI models hosted on AWS Bedrock to enhance customer engagement and operational efficiency. This enables personalized recommendations, improved customer service, and streamlined operations, providing customers with seamless shopping experiences while improving operational efficiency.
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