AI use case

Enhancing brand persona interaction

by
Magalu
Context

Magalu, one of Brazil’s largest retailers, has put customer service at the center of its AI strategy, including using Vertex AI to create “Lu’s Brain” to power an interactive conversational agent for Lu, Magalu's popular brand persona.

Results
Results not reported in the source
Published
April 12, 2024
Agent type
Customer Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
448
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
8
Confidence
8
Ease
7

30

AI use cases in

Retail & e-commerce

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Adore Me

Retail & e-commerce
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Untukmu.AI

Retail & e-commerce
Data Agents
Quick win
Use case
Protecting customer privacy in personalized recommendations
Context

Untukmu.AI, an online gifting site in Indonesia, uses Meta's Llama 3.1 8B model with split inference processing to protect customer privacy. By running part of the AI model on customers' devices and the rest on their servers, they deliver personalized gift recommendations without accessing or storing personal data. This ensures customer privacy while still providing high-quality, tailored suggestions, enhancing trust and satisfaction.

Models/tools

Mercado Libre

Retail & e-commerce
Use case
Enhancing marketplace operations
Context

Mercado Libre uses the Verdi platform powered by GPT-4o, GPT-4o mini, and GPT-3.5 Turbo to improve inventory capacity, fraud detection, customer service mediation, and personalized notifications.

Explore industries

107

companies using

Customer Agents

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Use case
Support scaling
Context

Intercom, a leading customer service platform, integrated Claude from Anthropic into their AI agent Fin to automatically resolve up to 86% of customer support queries with human-quality, personalized responses in over 45 languages. This implementation reduces response times from 30 minutes to seconds and enables human agents to focus on more complex issues.

Models/tools
...
2
Use case
Accessible study support
Context

StudyFetch built a comprehensive learning platform powered by Claude, providing personalized learning experiences through their AI tutor Spark.E. The platform analyzes lectures, generates study materials, and offers 24/7 tutoring support in over 20 languages, enabling students to master complex subjects with tailored, interactive assistance.

Models/tools
...
2
Use case
Automate customer interactions
Context

Humach, a customer experience solutions provider, uses Claude via Amazon Bedrock to power AI-assisted agents and digital workers that streamline customer interactions across multiple channels. They developed a Custom Language Model framework integrated into their mAI Pilot platform, including digital voice agents, live agent assistance, sentiment analysis, and content classification.

Models/tools
...
2
Explore agents

196

solutions powered by

Google

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Use case
Streamline communication & document creation
Context

Hydro Ottawa, a major electricity provider for Canada’s capital, implemented Google Workspace and Gemini to improve collaboration, create job posts, conduct legal and technical research, write policies, generate content, summarize documents, and organize meeting agendas across all teams.

Models/tools
...
1
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Models/tools
...
1
Use case
Securely working faster in a highly regulated industry
Context

Pennymac, one of the largest lenders and mortgage servicers in the US, leverages Gemini for Google Workspace and Vertex AI to enhance efficiency while ensuring data security. The HR team uses Gemini for drafting job descriptions and policy documents, while technical teams use Gemini with proprietary data to improve the underwriting process by querying regulations and best practices.

Models/tools
...
2
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16

AI use cases in

South America

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Use case
Centralizing operational data
Context

Mania de Churrasco! centralized its data using Microsoft Azure, Power Platform, and Microsoft 365, improving operational efficiency. The company integrated sales, employee, and self-service data, leading to better decision-making. They are now leveraging OpenAI's models on Microsoft Azure Service for predictive models and AI integration.

Models/tools
...
3
Use case
Enhancing marketplace operations
Context

Mercado Libre uses the Verdi platform powered by GPT-4o, GPT-4o mini, and GPT-3.5 Turbo to improve inventory capacity, fraud detection, customer service mediation, and personalized notifications.

Models/tools
...
3
Use case
Hyper-personalizing streaming content
Context

Globo, the largest media group in Latin America, is using Google Cloud’s AI to hyper-personalize content for its streaming users, and create a better experience for spectators.

Models/tools
...
0
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