AI use case

Streamlining dynamic marketing campaigns

by
Carrefour
Context

Carrefour used Vertex AI to deploy Carrefour Marketing Studio in just five weeks — an innovative solution to streamline the creation of dynamic campaigns across various social networks. In just a few clicks, marketers can build ultra-personalized campaigns to deliver customers advertising that they care about.

Results
Results not reported in the source
Region
Europe
Published
April 12, 2024
Agent type
Creative Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
392
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
8
Confidence
7
Ease
7

30

AI use cases in

Retail & e-commerce

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Adore Me

Retail & e-commerce
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Untukmu.AI

Retail & e-commerce
Data Agents
Quick win
Use case
Protecting customer privacy in personalized recommendations
Context

Untukmu.AI, an online gifting site in Indonesia, uses Meta's Llama 3.1 8B model with split inference processing to protect customer privacy. By running part of the AI model on customers' devices and the rest on their servers, they deliver personalized gift recommendations without accessing or storing personal data. This ensures customer privacy while still providing high-quality, tailored suggestions, enhancing trust and satisfaction.

Models/tools

Mercado Libre

Retail & e-commerce
Use case
Enhancing marketplace operations
Context

Mercado Libre uses the Verdi platform powered by GPT-4o, GPT-4o mini, and GPT-3.5 Turbo to improve inventory capacity, fraud detection, customer service mediation, and personalized notifications.

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43

companies using

Creative Agents

See All
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Models/tools
...
1
Use case
Low AI adoption
Context

WRTN uses Claude to power natural, engaging character interactions and creative storytelling for millions of users across Asia. They aggregate AI services across companionship, entertainment, and productivity to make advanced AI technology accessible to everyday users in South Korea and Japan.

Models/tools
...
1
Use case
Controlling AI voice delivery
Context

Wondercraft, an AI-powered audio studio, introduces 'Director Mode' for natural language control of AI voice delivery.

Models/tools
...
0
Source:
x.com
Oct 10, 2024
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196

solutions powered by

Google

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Use case
Streamline communication & document creation
Context

Hydro Ottawa, a major electricity provider for Canada’s capital, implemented Google Workspace and Gemini to improve collaboration, create job posts, conduct legal and technical research, write policies, generate content, summarize documents, and organize meeting agendas across all teams.

Models/tools
...
1
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Models/tools
...
1
Use case
Securely working faster in a highly regulated industry
Context

Pennymac, one of the largest lenders and mortgage servicers in the US, leverages Gemini for Google Workspace and Vertex AI to enhance efficiency while ensuring data security. The HR team uses Gemini for drafting job descriptions and policy documents, while technical teams use Gemini with proprietary data to improve the underwriting process by querying regulations and best practices.

Models/tools
...
2
Explore AI providers

54

AI use cases in

Europe

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Use case
Managing tourist congestion
Context

The City of Rome is implementing a GPT-4-powered virtual assistant called Julia via Microsoft Azure OpenAI Service. It guides visitors away from crowded tourist hotspots by providing personalized recommendations for lesser-known sites, leveraging a city-curated dataset to offer trustworthy and diverse travel experiences.

Models/tools
...
1
Use case
Improving document accessibility
Context

The European Parliament launched Archibot, an AI-powered tool built with Claude in Amazon Bedrock, to enhance access to their archives. Archibot allows users to search and understand millions of documents, reducing search time by 80% and improving user satisfaction by 58%. The tool processes 10 times more queries monthly, offering multilingual support and retrieval-augmented generation (RAG) to help researchers and policymakers analyze legislative documents and create reports efficiently.

Models/tools
...
2
Use case
Faster feature deployment
Context

Gumroad, an e-commerce platform for digital creators, uses Claude 3.5 Sonnet to enable customer support teams to fix issues with code and contribute to product development. Claude assists them in writing code, locating files, and resolving customer issues.

Models/tools
...
2
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