AI case studies in {industry}






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Access Holdings Plc, a leading multinational financial services group in Nigeria, adopted Microsoft Copilot for Microsoft 365 to enhance operations across the organization. Developers use Copilot to accelerate coding tasks, reducing development time from eight hours to two. Staff use Copilot in Teams to get meeting summaries and focus on discussions. The data science team uses Copilot to analyze data faster, and executives prepare reports and presentations more efficiently with Copilot.
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Virgin Money uses Microsoft Copilot Studio and Azure OpenAI to build "Redi," an award-winning virtual assistant that delivers exceptional customer experiences. Redi handles customer inquiries, triages questions, and directs customers to live agents when appropriate. By involving contact center staff in designing Redi's interactions, they ensure on-brand and natural conversations, including understanding colloquialisms.
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ANZ, a leading bank in Australia and New Zealand, is partnering with Microsoft to launch an AI Immersion Centre at its Melbourne headquarters. The Centre will help 3,000 leaders understand and adopt generative AI through hands-on learning experiences over the next 12 months. ANZ has invested in Microsoft's generative AI technologies, including purchasing 3,000 Copilot for Microsoft 365 licenses, deploying GitHub Copilot to 3,000 developers, and utilizing Copilot in Microsoft Edge. They have also developed a private chatbot, Z-GPT, to assist employees in generating and integrating internal information.
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Intuit integrates Claude into their AI financial assistant for TurboTax, providing millions of users with clear, accurate explanations of tax calculations. This implementation boosted customer confidence, increased helpfulness ratings, and improved conversion rates for completed federal tax filings during the 2024 tax season. Intuit collaborated with Anthropic to optimize the performance of Claude for tax filing, ensuring accuracy and scalability during peak filing times.
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Armanino, a major accounting firm, uses Claude on Amazon Bedrock to revolutionize its accounting services by reducing manual tasks and improving client communication. The firm’s AI-powered tools, such as the document request system, have led to a 65% reduction in writing tasks, a 60% decrease in follow-up clarifications, and significant time savings across audit, tax, and consulting practices.
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Commercial Bank of Dubai upgraded its application infrastructure using Microsoft Azure, leveraging GitHub Copilot and Azure OpenAI to modernize applications, improve transaction security and speed, and enable faster development.
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Migrated to a cloud-native microservices architecture on Azure by leveraging Service Fabric, App Service Environment, API Management, Service Bus, AKS, and centralized databases, combined with robust security and automation tools to support frequent releases and real-time payment processing.
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National Australia Bank (NAB) implemented Microsoft 365 Copilot and Microsoft Security Copilot to enhance endpoint management and security across its global workforce. By adopting Windows 11 Enterprise and Microsoft Intune, NAB centralized device management, improved security posture, and boosted employee productivity. Microsoft 365 Copilot assists employees with productivity tasks, while Security Copilot helps engineers analyze security data more efficiently.
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Standard Bank of South Africa uses Microsoft Power Platform with a low-code approach to automate processes, analyze data, and create business solutions across its global network. Their Center of Excellence supports over 1,500 citizen developers. An IT help desk bot built in Copilot Studio resolves 99% of employee queries, enhancing productivity.
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Nest Bank modernized its infrastructure by migrating data sources to Microsoft Azure and adopting Azure Databricks, laying the foundation for AI-driven automation. Then, they embedded Microsoft 365 Copilot into daily Microsoft 365 applications to automate meeting preparation, follow-ups, and document creation, streamlining internal workflows.
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Absa, one of Africa's largest financial institutions, uses Microsoft 365 Copilot and GitHub Copilot to enhance operational efficiency and customer engagement across multiple business areas. Employees use Copilot to streamline business processes, saving hours on administrative tasks, summarizing financial documents, generating content, and enhancing client interactions.
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FinQuery, a fintech platform that helps organizations manage financial accounting and spending, uses Gemini for Google Workspace to enhance productivity and collaboration across its remote workforce. Employees use generative AI features to brainstorm ideas, draft emails and documents faster, assist in coding tasks, and solve complex business problems, allowing teams to work more efficiently and focus on higher-value activities.
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Paysafe implemented Microsoft 365 Copilot to streamline its internal documentation, meeting note-taking, and translation tasks. The company joined the Copilot for Microsoft 365 Early Access program, distributed 200 licenses, and collaborated with Microsoft and Noventiq to deliver workshops and training sessions, automating previously manual administrative tasks. This integration enhanced workflows in meetings, technical documentation, and multilingual communications.
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HDFC ERGO built two pioneering superapps – "Here." for consumers and "1Up" for insurance advisors – that centralize insurance services using AI. They implemented BigQuery as an autoscaling data lake to consolidate 20 years of legacy data and integrated 300+ API services through Apigee to enable seamless partner communication. Additionally, they deployed Vertex AI and Cloud Natural Language API to deliver context-sensitive nudges and conversational assistants, transforming customer engagement, policy management, and claims analytics across the insurance value chain.
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B3 developed a conversational AI assistant using Microsoft’s Azure OpenAI Service and Azure AI Search, integrating it into its free online investment education platform. The assistant was trained on curated in-house educational materials, regulatory documents from Brazil’s securities market regulator, and partner-sourced financial content. Daily retraining and ethical safeguards ensure that novice investors receive clear, compliant explanations of complex financial terms, streamlining digital customer education.
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National Bank of Greece built an AI-powered document processing solution using Azure AI Document Intelligence. They analyzed 50 million pages to create a comprehensive dataset and employed Azure Cognitive Services for Greek language recognition, integrating the solution into six customer-facing digital banking applications. This implementation automates document categorization and data extraction, streamlining both customer service and regulatory processes.

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Virgin Money's AI-powered virtual assistant, Redi, supports credit card customers 24/7 through the Virgin Money Credit Card app. Built using Microsoft's Copilot suite in partnership with IBM, Redi provides conversational assistance with a mix of practical help and humor, enhancing customer experience and winning the "Best application of AI in Financial Services" award at the Card & Payments Awards.
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Klarna uses OpenAI's AI assistant to enhance the shopping and payments experience for 150 million consumers globally. The AI manages multilingual customer service, refunds, and returns, reducing query resolution time from 11 minutes to under 2 minutes. Additionally, Klarna integrates ChatGPT Enterprise across the organization, empowering 90% of employees to use generative AI for various tasks, significantly boosting efficiency.
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Pacífico Seguros deployed Microsoft Copilot for Security as part of a comprehensive Zero Trust and XDR framework, integrating advanced generative AI to automate threat detection and incident response workflows. In collaboration with TC1 Labs, they unified disparate security systems and modernized CyberSOC operations by replacing legacy on-premises EDR technologies with cloud-based, agentless solutions. The implementation involved integrating risk-based access management, automated device provisioning, and real-time telemetry to streamline security monitoring and compliance with FFIEC standards.
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Strategy teams at Paytm draft market landscape insights to inform their roadmaps.
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Charles Schwab has integrated their own intelligence into the AI-powered Google SecOps, so analysts can better prioritize work and respond to threats.
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BBVA uses AI in Google SecOps to detect, investigate, and respond to security threats with more accuracy, speed, and scale. The platform now surfaces critical security data in seconds, when it previously took minutes or even hours, and delivers highly automated responses.
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MSCI uses machine learning with Vertex AI, BigQuery and Cloud Run to enrich its datasets to help our clients gain insight into around 1 million asset locations to help manage climate-related risks.

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Commerzbank is enhancing developer efficiency through Code Assist's robust security and compliance features.
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Box, Typeface, Glean, CitiBank, and Securiti AI discuss developing AI-powered apps across the enterprise, with measurable returns on investment for marketing, financial services, and HR use cases.
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Discover Financial’s 10,000 employees at their contact center use AI during calls to search and synthesize information across detailed policies and procedures.
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Bank of New York Mellon built a chatbot for internal use to help employees find relevant information and answers to their questions.
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Pennymac, a leading US-based national mortgage lender, is using Gemini across several teams including HR, where Gemini in Docs, Sheets, Slides and Gmail is helping them accelerate recruiting, hiring, and new employee onboarding.
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IntesaSanpaolo, Macquarie Bank, and Scotiabank are exploring the potential of gen AI to transform the way we live, work, bank, and invest — particularly how the new technology can boost productivity and operational efficiency in banking.
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IntesaSanpaolo, Macquarie Bank, and Scotiabank are exploring the potential of gen AI to transform the way we live, work, bank, and invest — particularly how the new technology can boost productivity and operational efficiency in banking.
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