AI case studies using {model/tool}






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Four Agency, a media, marketing, and communications agency with hubs in the UK and UAE, adopted Microsoft 365 Copilot across its 350-strong team to assist in creative brainstorming, content creation, reporting, and administrative tasks. Copilot aids in meeting tight deadlines, helps with HR processes, data analysis, report generation, and supports creative work by generating ideas to kick off brainstorming sessions. The team invested in staff training and change management to ensure effective adoption.
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Aztec Group, a financial services company, trialed Microsoft 365 Copilot with 300 staff to enhance productivity, creativity, and quality of work. Copilot assists employees in drafting documents, structuring thoughts, and streamlining workflows by working with data stored in Teams, SharePoint, and other Microsoft tools. Following the successful trial, Aztec plans to scale Copilot to 1,000 users this year and eventually roll it out organization-wide.
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McKnight Foundation, a Minnesota-based non-profit advancing justice, equity, and the arts, adopted Microsoft 365 Copilot across its staff to improve productivity and focus on strategic priorities. Using Copilot, staff can automate manual tasks such as drafting content, translating interviews, summarizing content across Teams, SharePoint, and Outlook, and improving accessibility in presentations. This allows them to spend more time developing deeper partnerships with grantees and advancing their mission.
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BlackRock, a global investment management company, deployed Microsoft's Copilot for Microsoft 365 to over 24,000 employees worldwide. Starting with a group of 500 in their Digital Workplace team, they expanded to a "flight crew" of 3,000 early adopters who evangelized the tool across the company. Employees use Copilot to automate tasks like summarizing emails, creating meal plans, and analyzing spreadsheets, enhancing productivity and collaboration.
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Teladoc Health uses Microsoft 365 Copilot to transform its telehealth operations by automating routine tasks and boosting efficiency. Copilot acts as a personal assistant, handling note-taking during meetings, finding project information, and proofreading emails. Integrated with Microsoft Power Automate and Power BI, Copilot categorizes and routes client issues, handles tasks, initiates workflows, and synthesizes reports, leading to substantial time savings, faster client service response times, and streamlined onboarding processes.
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BaptistCare, an Australian nonprofit supporting aging and vulnerable Australians, adopted Microsoft 365 Copilot to maximize efficiencies and empower staff. By integrating Copilot into their workflow, employees delegate manual tasks to the AI assistant, such as composing emails, summarizing information, and developing solutions in Power Apps.
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RTI International, an independent research institute, adopted Microsoft 365 Copilot to empower staff to gain productivity. Staff use Copilot to search across Teams, Outlook, and meetings, quickly catching up on missed information, adjusting tone in emails and documents, and summarizing complex reports. This allows staff to focus more on their expertise, delivering better science-backed solutions for clients.
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Insight Enterprises integrated Microsoft 365 Copilot into core business processes such as sales, finance, and HR, using generative AI to automate meeting summaries, content creation, and document standardization. They implemented the solution through Microsoft’s Early Access Program, supplemented by internal training sessions, weekly office hours, and developing an in-house AI service (Insight GPT) leveraging Microsoft Azure OpenAI Service, achieving rapid adoption across teams. This strategic integration streamlined key operations, accelerating RFP response times and boosting overall productivity.
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Barnsley Council, a local government authority in the UK, implemented Microsoft Copilot for Microsoft 365 to reduce administrative workload across departments including finance, HR, legal, business support, and children's services. By leveraging Copilot's AI capabilities, staff can automate mundane tasks, allowing them to focus on more impactful work and improve productivity.
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Nagel-Group uses Azure OpenAI Service to create NagelGPT, an AI chatbot integrated into Microsoft Teams, allowing employees to ask questions about topics like works agreements and sales contracts and receive automated responses with references to relevant documents, improving efficiency and transparency.
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Milpark Education, a South African higher education provider, implemented Microsoft Dynamics 365 Customer Service and Microsoft's Digital Contact Center, utilizing AI capabilities like Microsoft Copilot to transform its student support services. They integrated communication channels and provided agents with AI-powered tools for better visibility into student queries.
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PA Consulting, a global consulting firm, uses Microsoft's Copilot for Microsoft 365 and Copilot for Sales to enhance employee productivity and sales processes. By leveraging AI-assisted note taking, meeting summarization, and agenda drafting, employees save an average of three hours per week. The integration with Dynamics 365 Sales helps sales teams quickly consolidate information, leading to more productive client interactions.
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E.ON, a leading energy provider in Germany, is utilizing Microsoft Copilot for Microsoft 365 to assist employees in efficiently managing and processing vast amounts of data. Copilot helps automate routine tasks, generate presentations, transcribe and minute Microsoft Teams meetings, and quickly locate files and information across Microsoft 365 applications. This enables employees to focus on value-adding tasks, increasing productivity and efficiency.
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Auburn University integrated Microsoft Copilot, Microsoft Purview, Microsoft Sentinel, Azure OpenAI Service, and Microsoft 365 Copilot into its academic and administrative workflows to boost AI literacy and secure access. They launched a course on "Teaching with Artificial Intelligence," hosted an AI Day event, and conducted chatbot build-a-bot workshops to enable faculty, staff, and students to use AI tools effectively. These initiatives streamlined curriculum delivery, research, and administrative processes while fostering innovation.
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Virgin Atlantic, a UK-based airline, is an early adopter of Microsoft's Copilot for Microsoft 365 and GitHub Copilot to enhance productivity and enable new ways of working. They have rolled out the tools to the first 300 licenses and plan to expand across the wider business. The team is using Copilot to generate emails, assist in coding, and support their day-to-day roles, leading to time savings and fostering innovation in problem-solving.
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MAIRE, a leading energy and engineering group, integrated Microsoft 365 Copilot to automate and streamline routine and repetitive tasks for their engineers. By deploying Copilot across various teams and encouraging its adoption through their 'Human in the Loop' portal, they have significantly reduced time spent on paperwork, allowing staff to focus on higher-value activities.
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National Australia Bank (NAB) implemented Microsoft 365 Copilot and Microsoft Security Copilot to enhance endpoint management and security across its global workforce. By adopting Windows 11 Enterprise and Microsoft Intune, NAB centralized device management, improved security posture, and boosted employee productivity. Microsoft 365 Copilot assists employees with productivity tasks, while Security Copilot helps engineers analyze security data more efficiently.
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Wallenius Wilhelmsen transformed its outdated, fragmented IT infrastructure by integrating AI-powered Microsoft 365 Copilot and Microsoft Viva into daily operations. They implemented a phased rollout starting with senior leadership through an early access program, followed by an engaging internal campaign and comprehensive training sessions across global teams. This overhaul streamlined processes such as document collaboration, meeting summarization, and performance monitoring using tools like Viva Goals and Copilot Dashboard.
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Nest Bank modernized its infrastructure by migrating data sources to Microsoft Azure and adopting Azure Databricks, laying the foundation for AI-driven automation. Then, they embedded Microsoft 365 Copilot into daily Microsoft 365 applications to automate meeting preparation, follow-ups, and document creation, streamlining internal workflows.
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Absa, one of Africa's largest financial institutions, uses Microsoft 365 Copilot and GitHub Copilot to enhance operational efficiency and customer engagement across multiple business areas. Employees use Copilot to streamline business processes, saving hours on administrative tasks, summarizing financial documents, generating content, and enhancing client interactions.
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Paysafe implemented Microsoft 365 Copilot to streamline its internal documentation, meeting note-taking, and translation tasks. The company joined the Copilot for Microsoft 365 Early Access program, distributed 200 licenses, and collaborated with Microsoft and Noventiq to deliver workshops and training sessions, automating previously manual administrative tasks. This integration enhanced workflows in meetings, technical documentation, and multilingual communications.
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Petrochemical Industries Company (PIC), a petrochemical subsidiary of Kuwait Petroleum Corporation, implemented Microsoft 365 Copilot to automate work processes, enhance productivity, and ensure data security. Employees use Copilot for drafting emails, generating documents, summarizing meetings, and creating social media content, streamlining operations and improving professional communication.
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Chanel uses Microsoft's AI tools including Azure OpenAI Service, Microsoft Fabric, and Microsoft 365 Copilot to enhance client experience, operational excellence, and employee efficiency. They leverage generative AI to provide personalized recommendations, streamline employee tasks, and develop augmented clienteling apps, knowledge-based search, and training bots.
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Motor Oil Group, a leading energy company in Greece, implemented Microsoft Copilot and Microsoft 365 Copilot to automate routine tasks across departments. By integrating AI into workflows, tasks like crafting speeches, presentations, and job descriptions now take minutes instead of weeks. This has allowed staff to focus on strategic initiatives, enhancing overall efficiency.
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Lumen Technologies uses Microsoft Copilot for Sales and Microsoft 365 Copilot to automate routine tasks, boost productivity, and enhance customer service across its global operations. By reducing time spent on customer research from 4 hours to 15 minutes, the AI implementation is projected to generate an additional $50 million in revenue over a year.
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Morula Health, a provider of regulatory and clinical medical writing services, uses Microsoft 365 Copilot to enhance productivity. By integrating Copilot into Word and Teams, they automate repetitive tasks like summarizing complex data tables and capturing meeting details. This lets their writers focus on higher-value work, improving efficiency and quality.
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McDonald's China established an AI Lab with Microsoft, using Azure AI tools and GitHub Copilot to enhance employee training at Hamburger University. AI assistants provide document translation, optimized search, and personalized learning, improving training efficiency.
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Amadeus, a global provider of travel technology solutions, is deploying Microsoft 365 Copilot to empower employees to focus on value-added tasks. By integrating Copilot across Microsoft Teams, Word, PowerPoint, and Outlook, they aim to improve efficiency in tasks like drafting communications, summarizing meetings, and managing emails. An initial rollout to 300 users showed high adoption, with employees reporting significant time savings and enhanced productivity.
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Kantar, a global data, insights, and consulting company, adopted Windows 11 Enterprise and Microsoft 365 Copilot to enhance employee productivity. By moving to cloud-based Intune endpoint management, deploying Windows 11 Enterprise, and harnessing Microsoft Copilot, they improved employee experience, reduced IT processes, and boosted productivity. Employees use Microsoft 365 Copilot to analyze survey data, recap meetings, and create reports, freeing up time to focus on higher-value activities.
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Onepoint, a global consulting and technology firm, implemented Microsoft Azure OpenAI Service to develop a secure conversational agent named Neo utilizing GPT technology to assist employees in tasks like generating interview reports and analyzing contracts. They also deployed GitHub Copilot to improve code quality and productivity among developers.
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