AI case studies in {region}






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B3 developed a conversational AI assistant using Microsoft’s Azure OpenAI Service and Azure AI Search, integrating it into its free online investment education platform. The assistant was trained on curated in-house educational materials, regulatory documents from Brazil’s securities market regulator, and partner-sourced financial content. Daily retraining and ethical safeguards ensure that novice investors receive clear, compliant explanations of complex financial terms, streamlining digital customer education.
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Pacífico Seguros deployed Microsoft Copilot for Security as part of a comprehensive Zero Trust and XDR framework, integrating advanced generative AI to automate threat detection and incident response workflows. In collaboration with TC1 Labs, they unified disparate security systems and modernized CyberSOC operations by replacing legacy on-premises EDR technologies with cloud-based, agentless solutions. The implementation involved integrating risk-based access management, automated device provisioning, and real-time telemetry to streamline security monitoring and compliance with FFIEC standards.
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Petrobras, a Brazilian energy company, developed ChatPetrobras using Azure OpenAI Service to help employees summarize reports, rewrite and translate text in documents, emails, and Teams messages. Hosted on Azure infrastructure, the tool ensures data privacy and compliance with government regulations. It is available to 110,000 users and also assists IT staff in generating code, improving productivity across the organization.
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Grupo Boticário, one of the largest beauty retail and cosmetics companies in Brazil, employs real-time security models to prevent fraud and to detect and respond to issues.
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Mercado Libre is testing BigQuery and Looker to optimize capacity planning and reservations with delivery carriers and airlines to fulfill shipments faster.
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Globo, one of Brazil’s largest media networks, is using Service Extensions and Media CDN to fight piracy during live events by blocking pirated streams in real time.
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Dasa, the largest medical diagnostics company in Brazil, is helping physicians detect relevant findings in test results more quickly.
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Magalu, one of Brazil’s largest retailers, has put customer service at the center of its AI strategy, including using Vertex AI to create “Lu’s Brain” to power an interactive conversational agent for Lu, Magalu's popular brand persona.
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NoHarm.ai, a healthcare non-profit startup in Brazil, uses Meta Llama 2 and an open-source web application to improve hospital discharge summaries for patient care transitions. The NoHarm Discharge Summary tool extracts key information from inpatient records using Named Entity Recognition (NER) and generates discharge summaries in Portuguese for physicians to validate, enhancing data organization and communication within the healthcare system.
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