AI case studies in {region}

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Etsy uses Vertex AI training to optimize their search recommendations and ads models, delivering better listing suggestions to buyers and helping sellers grow their businesses.
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Target uses Google Cloud to power AI solutions on the Target app and Target.com, including personalized Target Circle offers and Starbucks at Drive Up, their curbside pickup solution.
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Alaska Airlines is developing a personalized travel search experience using advanced AI techniques, creating hyper-personalized recommendations that engage customers early and foster loyalty through AI-generated content.
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Best Buy is using Gemini to launch a generative AI-powered virtual assistant this summer that can troubleshoot product issues, reschedule order deliveries, manage Geek Squad subscriptions, and more; in-store and digital customer-service associates are also gaining gen-AI tools to better serve customers anywhere they need help.
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ADT is building a customer agent to help its millions of customers select, order, and set up their home security.
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The Central Texas Regional Mobility Authority is using Vertex AI to modernize transportation operations for a smoother, more efficient journey.
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Adobe leverages Microsoft Azure to streamline the customer experience, using AI and big data capabilities via Azure's OpenAI models. The partnership enables development of industry-specific AI, allowing Adobe to integrate their solutions with Microsoft's cloud services to create personalized customer experiences.
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Harvey, an AI platform for law and professional services firms, partnered with OpenAI to build a custom-trained case law model. It has enabled its AI to assist with complex legal reasoning, contract review, drafting legal documents, and case law research.
Their model has proven to be significantly more accurate and thorough than standard GPT for legal professionals, reducing errors like hallucinations and providing detailed, source-cited responses.
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Adobe is partnering with Microsoft to integrate Adobe Experience Cloud workflows and insights with Microsoft Copilot in Microsoft 365 applications. This planned integration will allow marketers to access relevant marketing insights and workflows from Adobe Experience Cloud and Microsoft Dynamics 365 directly within Outlook, Teams, and Word, leveraging generative AI capabilities to create content, manage approvals, and deliver experiences more efficiently.
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Lifespan uses GPT-4 to simplify complex surgical consent forms from a college reading level to a 6th grade reading level, reducing word count by 25% and improving patient comprehension. The revised forms were implemented across the Lifespan healthcare system, including intake and chemotherapy consent forms, leading to more accessible medical documentation and better patient outcomes.
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Front, an AI-powered customer service platform, integrates Mistral 7B via AWS Bedrock to summarize email threads. This automatically provides support agents with concise overviews of customer issues, reducing time spent reading long conversations and leading to faster response times and enhanced customer satisfaction. By streamlining support operations, Front enables its customers to handle more tickets efficiently without compromising quality.
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Oscar Health uses OpenAI's technology to automate clinical documentation and claims processing, reducing time spent by 40% and improving productivity. The company also developed a claims assistant that efficiently handles claim inquiries, cutting escalation times by 50%. Additionally, Oscar is using AI to extract, analyze, and summarize data from complex medical records, helping clinicians make more informed decisions.
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Zelma, powered by OpenAI’s GPT models, makes education data accessible to parents, teachers, administrators, and policymakers across the U.S. It integrates standardized test data, giving insights on student performance in ELA and math. Zelma uses function calling to generate visual data displays and provides SQL logic for verification. It also makes all questions public to facilitate learning from others.
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Viable uses GPT-4 to analyze qualitative data from platforms like Zendesk and Intercom at scale, providing businesses with actionable insights to improve customer support, reduce churn, and optimize product roadmaps. The AI model fine-tunes analysis for unstructured data, offering context-rich insights that surpass traditional summarization tools.
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RSM partnered with the City of Kelowna to streamline the building permit process using Microsoft Copilot Studio. The interactive AI chatbot asks users natural language questions about their projects and passes the information via Power Automate to Power Apps, which auto-fills forms. Initially focused on swimming pool permits, the solution will expand to cover all types of permits, reducing approval times from months to days.
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Summer Health uses GPT-4 to automatically generate pediatric visit notes from doctors' written observations, reducing the time for note-taking by 5x and increasing note accuracy and consistency. This frees up more time for doctors to focus on patient care, reduces administrative fatigue, and improves parent satisfaction with clear, concise, and jargon-free notes.
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Avanade uses Microsoft Copilot for Sales to help its sellers streamline tasks like updating records, summarizing emails, and pulling relevant data from Microsoft Dynamics 365, Outlook, and Teams. This reduces workload, improves email responsiveness, and allows sellers to focus on client engagement and drive business strategy more efficiently.
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Lindy, a no-code platform for creating AI employees, selected Mistral as its first open-source model. This allows users to create specialized AI agents for tasks like executive assistance, customer support, and recruitment. According to CEO Flo Crivello, Mistral costs about 80% less than GPT-3.5, offering significant cost and speed advantages.
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Researchers at UC Berkeley have introduced RAFT (Retrieval-Augmented Fine-Tuning) by leveraging Meta Llama 2 on Azure AI Studio. RAFT enhances domain adaptation in language models by improving their ability to retrieve and integrate relevant information. This novel approach benefits specialized applications by making Meta Llama 2 more versatile and adaptable to various domain-specific tasks.
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Clerkbridge, a North Carolina-based startup, uses Meta Llama to anonymize attorney-privileged data and streamline legal document generation. Additionally, Clerkbridge leverages Llama to monitor and track terms of service, privacy policies, costs, and data policies, alerting users to changes and recommending new models and applications based on usage data, thereby enhancing compliance and operational efficiency.
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Netlogic uses Microsoft Copilot for Sales to enhance its sales performance by automating meeting summaries, standardizing customer notes, and reducing notetaking discrepancies. This helps improve customer interactions, reduce sales cycles, and increase the closing rate. The use of Copilot also supports training for new employees and contributes to better work-life balance, resulting in a 25% increase in revenue within one quarter.
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UKG uses Google Cloud's generative AI and large language models through Vertex AI to enhance its HCM suites, creating more conversational interactions, providing deeper business insights, and helping managers improve employee engagement and workplace culture.
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