Paramount currently relies on manual processes to create the essential metadata and video summaries used across its Paramount+ platform for showcasing content and creating personalized experiences for viewers. VertexAI Text Bison is now helping to streamline this process.

Canva is using Vertex AI to power its Magic Design for Video, helping users skip tedious editing steps while creating shareable and engaging videos in a matter of seconds.

Procter & Gamble has created an AI tool based on Imagen (Google’s image generator) that creates photo-realistic images and creative assets. It enables their marketing teams to spend more time focusing on high-level planning and improving the customer experience.

WPP will integrate Google Cloud’s gen AI capabilities into its intelligent marketing operating system, called WPP Open, which empowers its people and clients to deliver new levels of personalization, creativity, and efficiency. This includes the use of Gemini 1.5 Pro models to supercharge both the accuracy and speed of content performance predictions.

Carrefour used Vertex AI to deploy Carrefour Marketing Studio in just five weeks — an innovative solution to streamline the creation of dynamic campaigns across various social networks. In just a few clicks, marketers can build ultra-personalized campaigns to deliver customers advertising that they care about.

Major League Baseball continues to innovate its Statcast platform, so teams, broadcasters, and fans have access to live in-game insights.

Melooha developed a hyper-personalized Vedic astrological engine using Meta's Llama 3 70B model. The model enhances the accuracy and depth of astrological insights by blending ancient wisdom with modern AI, allowing for profound exploration of astrological complexities and delivering credible, personalized predictions.

Wix uses OpenAI's GPT to power its AI Text Creator, allowing users to generate high-quality website content quickly and efficiently. This tool drastically reduces content creation time from hours to minutes, improving user engagement and conversion rates to premium subscriptions.

Orange, France's largest telecommunications company, uses Mistral models to generate personalized promotional messages tailored to recipients' characteristics, enhancing sales activities. A tailor-made marketing campaign launched in 2023 significantly increased conversion rates. Due to its success, Orange will continue collaborating with Mistral AI in 2024.

Persado's Motivation AI platform utilizes Meta's Llama models, fine-tuned with proprietary data, to generate emotion-informed marketing messages that are 96% more effective in driving action. The models produce effective and on-brand multilingual marketing communications, enhancing marketing effectiveness and customer engagement.

Pulpit AI uses Claude to help pastors transform sermons into over 20 pieces of content, including devotionals, social media posts, and videos. This integration led to an 80% reduction in operational costs and a 200% increase in customer base within three months. Claude's ability to parse theological ideas and generate human-like content has significantly expanded pastors' reach and engagement with their congregations.

The Government of Iceland partnered with OpenAI to use GPT-4 to preserve and promote the Icelandic language. Through reinforcement learning from human feedback (RLHF), GPT-4 is being trained to produce more accurate Icelandic translations, correcting grammar, cultural context, and fluency. This initiative aims to support Iceland's cultural heritage and provide resources for preserving other low-resource languages in the face of global digitalization.