AI case studies using {model/tool}

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Dentsu
(
November 19, 2024
)
.
Faster media insights
.
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Claude
(
79
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Azure OpenAI Service
(
78
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Vertex AI
(
64
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Microsoft 365 Copilot
(
49
)
Gemini
(
30
)
GPT-4
(
29
)
Microsoft Copilot
(
25
)
Claude 3.5 Sonnet
(
22
)
Gemini for Google Workspace
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21
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Microsoft Copilot Studio
(
19
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GitHub Copilot
(
18
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Amazon Bedrock
(
17
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Llama 2
(
16
)
BigQuery
(
16
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Azure AI Search
(
14
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Copilot Studio
(
14
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Llama
(
13
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GPT-4o
(
13
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Perplexity Enterprise Pro
(
12
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ChatGPT Enterprise
(
10
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Azure Machine Learning
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9
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Azure AI Foundry
(
9
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Azure AI Services
(
9
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Claude 3 Haiku
(
9
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Llama 3
(
8
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Claude 3 Opus
(
8
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Azure Databricks
(
7
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Copilot for Microsoft 365
(
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7
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6
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5
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Dentsu

Media & Entertainment
Employee Agents
Quick win
Use case
Faster media insights
Context

Dentsu built a predictive analytics copilot leveraging Azure AI Foundry and Azure OpenAI Service to enable conversational access to media insights for campaign planning and budget optimization. They implemented the solution using loosely coupled microservices on Azure Kubernetes Service with API-based integration and GitHub GenAIOps Prompt Flow templates, embedding it within their existing business applications. The system was governed through shared modules to ensure responsible AI deployment and streamline media analytics workflows.

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See use case & results
Source:
customers.microsoft.com
Nov 19, 2024

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