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General Motors partnered with Google Cloud to integrate conversational AI into its OnStar Interactive Virtual Assistant by embedding Dialogflow-powered intent-recognition algorithms in its vehicles and digital channels. The AI was implemented across millions of GM vehicles to provide natural language routing, navigation, and emergency assistance, and chatbots were deployed on GM’s websites to deliver detailed vehicle information. This integration optimized support workflows by reducing routine call handling and enabling OnStar Advisors to focus on complex requests.
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