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Use case
Instant product proposals
Context

ITOCHU transformed its FOODATA dashboard by integrating Azure OpenAI Service and Azure AI Studio, powered by Microsoft Fabric for data aggregation and cleansing, to automatically generate evidence-based product proposals. They implemented a dedicated proof-of-concept through a cross-company task force and a partnership with Headwaters, assembling SQL-driven data and leveraging retrieval-augmented generation for comprehensive analysis. This integration streamlines product planning by reducing manual data analysis and drafting, enabling managers to quickly evaluate multiple proposal drafts.

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