IntesaSanpaolo, Macquarie Bank, and Scotiabank are exploring the potential of gen AI to transform the way we live, work, bank, and invest — particularly how the new technology can boost productivity and operational efficiency in banking.

Mercedes Benz will infuse e-commerce capabilities into its online storefront with a gen AI-powered smart sales assistant. Mercedes also plans to expand its use of Google Cloud AI in its call centers and is using Vertex AI and Gemini to personalize marketing campaigns.

US News saw a double-digit impact in key metrics like click-through rate, time spent on page, and traffic volume to its pages after implementing Vertex AI Search.

Samsung is deploying Gemini Pro and Imagen 2 to their Galaxy S24 smartphones so users can take advantage of features like text summarization, organization, and magical image editing.

Etsy uses Vertex AI training to optimize their search recommendations and ads models, delivering better listing suggestions to buyers and helping sellers grow their businesses.

Target uses Google Cloud to power AI solutions on the Target app and Target.com, including personalized Target Circle offers and Starbucks at Drive Up, their curbside pickup solution.

Alaska Airlines is developing a personalized travel search experience using advanced AI techniques, creating hyper-personalized recommendations that engage customers early and foster loyalty through AI-generated content.

Best Buy is using Gemini to launch a generative AI-powered virtual assistant this summer that can troubleshoot product issues, reschedule order deliveries, manage Geek Squad subscriptions, and more; in-store and digital customer-service associates are also gaining gen-AI tools to better serve customers anywhere they need help.

ADT is building a customer agent to help its millions of customers select, order, and set up their home security.

ING Bank aims to offer a superior customer experience and has developed a gen-AI chatbot for workers to enhance self-service capabilities and improve answer quality on customer queries.

The Central Texas Regional Mobility Authority is using Vertex AI to modernize transportation operations for a smoother, more efficient journey.

Attache, a company connecting corporate professionals with monthly furnished rentals, uses Gemini for Google Workspace to automate and enhance internal workflows. Employees leverage generative AI features like "Help me write" in Gmail and "Help me organize" in Sheets to draft emails, create meeting notes, design onboarding processes, and streamline customer service tasks. This automation improves productivity, reduces time spent on mundane tasks, and enhances employee satisfaction by allowing focus on more meaningful work.

WebFX, a global digital marketing company, adopts Duet AI for Google Workspace to enhance collaboration, innovation, and idea generation. Employees use AI-powered features like "Help me write" and "Shorten" in Docs and Gmail to draft emails and documents faster, brainstorm ideas, and streamline project planning. This integration accelerates productivity, supports creative and strategic pursuits, and allows teams to focus on higher-impact tasks, enabling better client outcomes.

UKG uses Google Cloud's generative AI and large language models through Vertex AI to enhance its HCM suites, creating more conversational interactions, providing deeper business insights, and helping managers improve employee engagement and workplace culture.