AI case study

Streamlining market research analysis

by
Ipsos
Context

Ipsos used Gemini 1.5 Pro and Flash to create an internal tool that allows market researchers to pull real-world data from Google Search for analysis.

Results
Results not reported in the source
Region
Europe
Published
September 24, 2024
Agent type
Data Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
392
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
7
Confidence
7
Ease
8

12

AI use cases in

Data & analytics

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MetaLearner

Data & analytics
Data Agents
Quick win
Use case
Simplifying ERP data access
Context

MetaLearner uses Meta's Llama 3.1 to make ERP systems like SAP and Oracle easier to work with.

Models/tools

Dun & Bradstreet

Data & analytics
Use case
Simplifying complex company searches
Context

Dun & Bradstreet created an AI search with Google’s Gemini to help customers with complex queries like "Find me all the companies in this area with a high ESG rating." They’ve also built an AI-powered email-generation tool that helps sellers create tailored, personalized communications to prospects and customers for its research services.

Models/tools
...
1

Syndigo

Data & analytics
Data Agents
Quick win
Use case
Scalable data management
Context

Syndigo, a content management and syndication company, uses Azure AI Services and Azure OpenAI Service to enhance its data insights and optimize customer experiences. By leveraging best-of-breed language models, they build and deploy large-scale data analytics projects, providing actionable insights to clients.

Explore industries

149

companies using

Data Agents

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Use case
Automated job title classification
Context

Aura Intelligence integrated Anthropic's Claude via Amazon Bedrock into its data pipeline to automatically classify over 200 million job titles and industry pairings from multi-language data, replacing manual lookups and fuzzy matching. They fine-tuned foundation models on proprietary datasets and leveraged AWS infrastructure, including SageMaker and prompt management, to automate QA, report generation, anomaly detection, and real-time hiring trend analysis.

Models/tools
...
2
Use case
Efficient engineering team management
Context

LaunchNotes leverages Claude in Amazon Bedrock in their product 'Graph' to transform engineering data into actionable insights. Graph functions as an ETL platform with Claude managing data pipelines, helping engineering managers understand development metrics, reduce incident identification time, automate updates, and generate customized release notes and technical documentation.

Models/tools
...
2
Use case
Faster data insights
Context

Snowflake integrated Anthropic's Claude into their platform to enable natural language queries on complex databases, allowing customers to extract insights without SQL expertise while maintaining security and governance.

Models/tools
...
2
Explore agents

255

solutions powered by

Google

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Use case
Fast registration & safety
Context

704 Apps implemented an AI solution using Vertex AI and Gemini 1.5 Pro to automate and accelerate driver identity verification and safety monitoring. They integrated these AI models into their existing cloud infrastructure built on Firebase and Google Kubernetes Engine, centralizing real-time data for document validation and audio sentiment analysis. The system alerts the central monitoring team when risk-related language is detected, streamlining operational decision-making and enhancing security.

Models/tools
...
2
Use case
AI integration on mobile
Context

OPPO integrated Google Cloud’s Vertex AI, AutoML, and Gemini large language model into its mobile devices to automate user feedback analysis, power AI Recording Summary features, and enable AI Toolbox functionalities such as AI Writer and AI Reply. They re-engineered their hardware platform, operating system, and third-party ecosystem to embed AI agents that optimize power consumption and reduce computing latency, streamlining mobile development workflows and enhancing user experience.

Models/tools
...
4
Use case
Personalized post-click landing
Context

Dataïads built an AI-powered “Post-Click Experience” system that automatically generates personalized landing pages by analyzing user context such as ad origin, product type, and behavior. The solution is implemented by integrating API access from Google Ads with Google Cloud managed services (Cloud Run and BigQuery) for automated scaling and controlled cost management, while planning to incorporate Vertex AI for further optimization. This implementation directly enhances ad campaign management and improves ecommerce conversion processes.

Models/tools
...
1
Explore AI providers

153

AI use cases in

Europe

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Use case
Automated customer support
Context

Tidio integrated Anthropic’s Claude model to develop their Lyro AI agent, automating customer support interactions across both live chat and email channels. They implemented a network of specialized AI agents for conversation rating, summarization, and a dynamic routing system that selects the optimal API between native Anthropic API and Google Cloud Vertex AI based on performance metrics, streamlining support workflows and enabling personalized product recommendations.

Models/tools
...
2
Use case
Future-proof IT operations
Context

University of Oxford’s IT Services department deployed Microsoft 365 Copilot across its 400+ staff as part of a pilot program aimed at embedding generative AI into research, teaching, and administrative workflows. They implemented extensive onboarding sessions, community engagement via Microsoft Teams, and established an acceleration team to integrate Copilot with other business applications. This deployment streamlined routine tasks such as document generation, summarization, and meeting support, fostering innovation within the department.

Models/tools
...
1
Use case
Multilingual reading difficulties
Context

The school deployed Microsoft Reading Progress and Microsoft Immersive Reader, two AI-powered apps integrated within Microsoft Teams, to support individualized learning. The tools record reading sessions, provide real-time feedback on pronunciation and errors, and translate texts to enable comprehension across multiple languages. This setup streamlines classroom instruction, personalizes student learning, and reduces teacher workload.

Models/tools
...
2
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Thoughts & ideas