AI use case

Streamlining market research analysis

by
Ipsos
Context

Ipsos used Gemini 1.5 Pro and Flash to create an internal tool that allows market researchers to pull real-world data from Google Search for analysis.

Results
Results not reported in the source
Region
Europe
Published
September 24, 2024
Agent type
Data Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
392
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
7
Confidence
7
Ease
8

11

AI use cases in

Data & analytics

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MetaLearner

Data & analytics
Data Agents
Quick win
Use case
Simplifying ERP data access
Context

MetaLearner uses Meta's Llama 3.1 to make ERP systems like SAP and Oracle easier to work with.

Models/tools

Dun & Bradstreet

Data & analytics
Use case
Simplifying complex company searches
Context

Dun & Bradstreet created an AI search with Google’s Gemini to help customers with complex queries like "Find me all the companies in this area with a high ESG rating." They’ve also built an AI-powered email-generation tool that helps sellers create tailored, personalized communications to prospects and customers for its research services.

Models/tools
...
1

BigDataCorp

Data & analytics
Data Agents
Quick win
Use case
Unlocking data insights
Context

BigDataCorp, a data analytics and consulting firm from Brazil, uses Mistral AI models hosted on AWS Bedrock to enable client businesses to dive deeper into their data using natural language.

Models/tools
Explore industries

94

companies using

Data Agents

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Use case
Scaling renewable energy asset management
Context

AES uses Claude on Google Cloud’s Vertex AI to automate their safety audit process, employing a multi-agent system to analyze documents, break down tasks, and generate reports. This system processes hundreds of pages, evaluates compliance, and produces detailed audit reports in about an hour.

Models/tools
...
2
Use case
Automate mapping data processing
Context

Grab, a leading food delivery and rideshare company in Southeast Asia, uses OpenAI’s GPT-4 with vision fine-tuning to process millions of street-level images collected from drivers, enabling it to accurately identify traffic signs and lane dividers and reduce manual mapping labor. This approach yields more reliable, hyperlocal map data that supports their ride-hailing, delivery services, and enterprise clients.

Models/tools
...
1
Use case
Local search visibility
Context

Local Falcon, a platform that helps businesses improve their Google search rankings, utilizes Anthropic's Claude to analyze millions of customer reviews. This enables them to deliver clear, actionable recommendations, enhancing their clients' local search visibility.

Models/tools
...
1
Explore agents

196

solutions powered by

Google

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Use case
Streamline communication & document creation
Context

Hydro Ottawa, a major electricity provider for Canada’s capital, implemented Google Workspace and Gemini to improve collaboration, create job posts, conduct legal and technical research, write policies, generate content, summarize documents, and organize meeting agendas across all teams.

Models/tools
...
1
Use case
Reducing monotonous copywriting tasks
Context

Adore Me, a direct-to-consumer lingerie brand known for its extended sizing, uses Gemini for Google Workspace to streamline copywriting and foster creativity. The team reduced over 35 hours of work creating product descriptions to just 30 minutes by leveraging a prompt library. They also use Gemini for speaker bios, enabling users to fill in key details for automated output. Internal "prompt-off" competitions teach employees how to effectively use AI tools, embedding AI into the company culture.

Models/tools
...
1
Use case
Securely working faster in a highly regulated industry
Context

Pennymac, one of the largest lenders and mortgage servicers in the US, leverages Gemini for Google Workspace and Vertex AI to enhance efficiency while ensuring data security. The HR team uses Gemini for drafting job descriptions and policy documents, while technical teams use Gemini with proprietary data to improve the underwriting process by querying regulations and best practices.

Models/tools
...
2
Explore AI providers

54

AI use cases in

Europe

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Use case
Managing tourist congestion
Context

The City of Rome is implementing a GPT-4-powered virtual assistant called Julia via Microsoft Azure OpenAI Service. It guides visitors away from crowded tourist hotspots by providing personalized recommendations for lesser-known sites, leveraging a city-curated dataset to offer trustworthy and diverse travel experiences.

Models/tools
...
1
Use case
Improving document accessibility
Context

The European Parliament launched Archibot, an AI-powered tool built with Claude in Amazon Bedrock, to enhance access to their archives. Archibot allows users to search and understand millions of documents, reducing search time by 80% and improving user satisfaction by 58%. The tool processes 10 times more queries monthly, offering multilingual support and retrieval-augmented generation (RAG) to help researchers and policymakers analyze legislative documents and create reports efficiently.

Models/tools
...
2
Use case
Faster feature deployment
Context

Gumroad, an e-commerce platform for digital creators, uses Claude 3.5 Sonnet to enable customer support teams to fix issues with code and contribute to product development. Claude assists them in writing code, locating files, and resolving customer issues.

Models/tools
...
2
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