Bricorama
Digital shopping assistant
Complex variables like lighting froze buyers. A GenAI assistant now advises on color and quantity, adding items directly to carts.
- 50% user completion of 2+ experience modules
- 17 messages per discussion average
Online shoppers browsed without guidance. A white-glove AI assistant now interprets needs, driving 2x conversion volume vs search.
One of Türkiye's largest homeware retailers operates 305 stores and 2,000 points of sale across 43 countries, approaching $1 billion in annual revenue.
The shift to online sales created a gap between the digital experience and the company's signature white-glove in-store service. Customers browsing...
“Technology, and using it well in the service of customers, has always been a primary focus.”
Manufacturer and retailer of kitchenware, dinnerware, and small home appliances.
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