AI case study

Best BuyVirtual shopping assistant

Online buyers lacked in-store expertise. AI now scans manuals to answer technical questions instantly.

Published|7 months ago

Result highlights

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The story

Context

A consumer electronics retailer offering a comprehensive portfolio of technology products, appliances, and services sought to replicate the personalized guidance of in-store associates for online shoppers.

Challenge

Online interfaces lacked the human touch of expert associates, making it difficult for customers to find thoughtful gifts or understand complex...

Solution
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The company

Best Buy logo

Best Buy

bestbuy.com

Retailer of consumer electronics, home appliances, and related technology services.

IndustryRetail
LocationRichfield, MN, USA
Employees100K+
Founded1966

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

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