AI case study

OmodaVirtual shopping assistant

Algorithms just matched similar items. An AI stylist now curates full outfits, replicating in-store expertise online.

Published|10 months ago

Key results

Conversion Rate
2.5x

Result highlights

Unlock 1 result highlight

The story

Context

The leading fashion retailer in the Netherlands operates 37 physical stores and online shops across three countries, having recently expanded its catalog from shoes to include clothing and accessories.

Challenge

Traditional recommendation algorithms restricted the digital experience by simply matching similar items rather than offering the personalized advice...

Solution
Unlock full story

Quotes

Unlock 5 more quotes

The company

Fashion retailer specializing in designer shoes, clothing, and accessories.

IndustryRetail
LocationZierikzee, Netherlands
Employees251-1K
Founded1875

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

The implementation partner

Rappit logo

Rappit

rappit.io

Helped Omoda modernize applications, centralize data, and deploy its generative AI stylist service.

IndustrySoftware & Platforms
LocationUtrecht, Utrecht, Netherlands
Employees11-50
Founded2021

Similar Case Studies

Related implementations across industries and use cases

157 AI case studies in Retail

189 AI case studies in Marketing