ASOS
Shopping assistant
Static search left shoppers hunting for trends. An AI assistant now converses to curate personalized outfits in real time.
- Zero safety or security red flags during testing
- 150 internal users in pilot testing
Generic advice limited the assistant to four markets. Now, it handles nuanced style queries across 25 countries.
One of Europe’s largest online fashion platforms serves over 50 million customers across 25 countries with a catalog spanning apparel, shoes, and beauty products.
The company's initial GPT-3.5 assistant struggled with nuance, often providing generic results for specific queries like "seasonal outfits" or...
“The rollout of our Zalando Assistant to all markets is a significant step in our commitment to enhancing the customer experience, by making it easier for customers to discover fashion that suits their unique style and needs.”
Online fashion and lifestyle platform for shoes, clothing, and accessories.
AI research and deployment company developing generative models and tools.
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Static search left shoppers hunting for trends. An AI assistant now converses to curate personalized outfits in real time.
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