AI case study

ZalandoFashion shopping assistant

Generic advice limited the assistant to four markets. Now, it handles nuanced style queries across 25 countries.

Published|1 year ago

Key results

Wishlist Additions Increase
41%
Product Clicks Increase
23%
Unhelpful Recs Reduction
5%

Result highlights

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The story

Context

One of Europe’s largest online fashion platforms serves over 50 million customers across 25 countries with a catalog spanning apparel, shoes, and beauty products.

Challenge

The company's initial GPT-3.5 assistant struggled with nuance, often providing generic results for specific queries like "seasonal outfits" or...

Solution
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Scope & timeline

  • 12x traffic scaling at stable cost

Quotes

The company

Online fashion and lifestyle platform for shoes, clothing, and accessories.

IndustryRetail
LocationBerlin, Germany
Employees10K-50K
Founded2008

The AI provider

AI research and deployment company developing generative models and tools.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2015

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