Physical offices couldn't keep pace with 10.6M visitors. An AI guide now delivers 24/7, official answers in 95 languages.
The tourism board for the European Union's second-largest city manages the destination experience for 10.6 million annual visitors.
Traditional tourist offices have limited operating hours, while static websites lack the personalization required to serve millions of travelers...
“We started to monitor how generative AI was developing; we saw that this could be a huge potential for the City to connect in a new and more personalized way with its visitors. We knew that Azure OpenAI Service would help us become leaders in digital tourism.”
Tourism promotion and cultural event management agency for the city of Madrid.
Enterprise software, cloud infrastructure, and consumer electronics platform.
Developed the VisitMadridGPT AI virtual assistant and fine-tuned models for Madrid Destino.
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