Travel & Tourism|Sales

TUI Cruises
Dynamic pricing

Teams couldn't manually balance 50,000 daily price points. AI now automates rates in real-time, optimizing yield and occupancy.

PublishedAug 29, 2025|5 months ago

The story

A premium cruise line operating eight ships across four continents faced a complex inventory matrix requiring the daily evaluation of 50,000 different price points based on destinations and cabin types.

Manual pricing processes could not effectively manage this volume, making it impossible to balance occupancy with yield. The legacy approach failed...

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The company

TUI Cruises

Cruise operator providing all-inclusive sea travel and vacation packages.

IndustryTravel & Tourism

LocationHamburg, Germany

Employees1K-5K

Founded2008

Scope & timeline

10-month AI transformation timeline

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Engine

Travel & Tourism|Mid-size

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