AI case study

VodafoneCustomer support

Scripted bots choked on Gen Z slang. A Gen AI agent now adapts tone to sentiment and handles multi-part queries instantly.

Published|1 year ago

Result highlights

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The story

Context

A UK mobile network sub-brand targeting Gen Z consumers (ages 16-29) with data plans specifically designed for heavy social media usage.

Challenge

The legacy chatbot relied on predefined phrases, failing to understand natural language or handle multiple queries simultaneously. The brand also...

Solution
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Scope & timeline

  • 3 months to develop GenAI chatbot

Quotes

The company

Vodafone logo

Vodafone

vodafone.com

Telecommunications provider of mobile, broadband, and digital connectivity services.

IndustryTelecommunications
LocationNewbury, ENG, UK
Employees100K+
Founded1991

The implementation partner

Accenture logo

Accenture

accenture.com
IndustryProfessional Services
LocationDublin, Ireland
Employees100K+
Founded1989

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