AI case study

Virgin MoneyDigital banking assistant

Routine calls clogged support lines. Now, an AI assistant contains 57% of volume and executes credit limit increases via chat.

Published|1 year ago

Key results

Customer Satisfaction
94%
Success Rate
91%
Ease of Use
84%

Result highlights

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The story

Context

One of the UK's largest retail banks with a 180-year heritage serves customers across diverse products ranging from savings accounts to mortgages.

Challenge

Despite high adoption of a new mobile app, many customers continued calling the contact center for routine clarifications and support. This behavior...

Solution
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Scope & timeline

  • 6-month development for AI assistant
  • 2M+ AI interactions processed

Quotes

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The company

Virgin Money logo

Virgin Money

virginmoney.com

Retail and commercial bank providing mortgages, savings, credit cards, and business banking.

IndustryFinancial Services
LocationGlasgow, SCT, UK
Employees5K-10K
Founded1838

The AI provider

Enterprise technology and consulting for cloud computing, AI, and business solutions.

IndustryTechnology
LocationArmonk, New York, United States
Employees100K+
Founded1911

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