AI case study

Virgin AtlanticEmployee productivity

Coding and drafting slowed innovation. Copilot now generates code and emails for 300 staff, freeing time for creative work.

Published|1 year ago

The story

Context

A UK-based international airline and self-described challenger brand that relies on technology to maintain a competitive advantage in the travel sector.

Challenge

The organization sought to accelerate workforce productivity and innovation but needed a secure framework to introduce generative AI. They required a...

Solution
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Scope & timeline

  • 300 Copilot licenses rolled out successfully

Quotes

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The company

Virgin Atlantic logo

Virgin Atlantic

virginatlantic.com

International airline for long-haul passenger and cargo air travel.

IndustryTravel & Tourism
LocationCrawley, West Sussex, UK
Employees5K-10K
Founded1984

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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