AI case study

TMBThanachart Bank (TTB)Customer personalization

Data lags limited personalization to 500k users. Real-time AI now reaches 5.5M customers, doubling digital sales growth.

Published|1 year ago

Key results

Sales Growth Acceleration
2x
Offer Generation Capacity
10x

Result highlights

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The story

Context

One of Thailand’s top five banks offers a comprehensive portfolio ranging from personal loans and mortgages to credit cards and hire purchase offerings.

Challenge

A legacy on-premises infrastructure limited personalized services to just 500,000 customers and suffered from a two-day data processing lag. Shared...

Solution
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Scope & timeline

  • 18M personalized messages delivered daily
  • Personalized reach expanded from 500k to 5.5M

Quotes

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The company

TMBThanachart Bank (TTB) logo

TMBThanachart Bank (TTB)

ttbbank.com

Commercial bank in Thailand providing retail and corporate financial services.

IndustryFinancial Services
LocationBangkok, Thailand
Employees10K-50K
Founded1957

The AI provider

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

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