AI case study

Emirates NBDCustomer personalization

Uncatalogued data blocked discovery. Now, a data mesh feeds frontline apps with personalized advice for 20 million customers.

Published|1 year ago

Key results

Target ROI
5-7x

Result highlights

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The story

Context

A leading United Arab Emirates bank serving 20 million customers across 13 countries had recently digitized core processes and established a bankwide data lake.

Challenge

The organization possessed huge volumes of uncatalogued data with varying quality and unclear provenance, making discoverability a significant...

Solution
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Quotes

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The company

Emirates NBD logo

Emirates NBD

emiratesnbd.com

Banking group providing retail, corporate, and private financial services.

IndustryFinancial Services
LocationDubai, UAE
Employees10K-50K
Founded2007

The implementation partner

McKinsey & Company logo

McKinsey & Company

mckinsey.com
IndustryProfessional Services
LocationNew York, NY, USA
Employees10K-50K
Founded1926

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