Three-day data lags made offers irrelevant. Real-time pipelines now capture intent instantly, doubling conversion on contextual offers.
One of Latin America's largest banks serves over 75 million customers, generating nearly 3 billion data observations monthly across mobile and digital channels.
Legacy on-premises systems caused three-day data delays, making it impossible to deliver relevant offers based on recent customer interactions....
“The integration of Spark Declarative Pipelines allows us to trust in our data and to create more contextual offers for customers. All the touchpoints customers have in the journey — whether they are spontaneous or triggered by a marketing campaign — are analyzed and transformed into new contextual actions.”
Full-service commercial bank providing retail, corporate, and investment banking services.
Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.
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