AI case study

TargetConversational shopping

Shoppers built lists item-by-item. Now, they build full baskets in one prompt, while staff automate internal workflows.

Published|3 months ago

The story

Context

A general merchandise retailer serving millions of consumers through a massive network of physical stores and digital fulfillment options like Drive Up and Order Pickup.

Challenge

Employees faced operational friction and administrative tasks that limited time for meaningful guest interactions. Simultaneously, customers...

Solution
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Scope & timeline

  • 18,000 employees using ChatGPT Enterprise

Quotes

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The company

General merchandise retailer with department stores and e-commerce operations.

IndustryRetail
LocationMinneapolis, MN, USA
Employees100K+
Founded1962

The AI provider

AI research and deployment company developing generative models and tools.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2015

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