AI case study

Simba SleepCustomer support

Rapid growth threatened to swamp a 24-person team. AI took over routine triage, freeing staff to focus entirely on high-value sales.

Published|8 months ago

Key results

Monthly Additional Revenue
~£600k
Cost Increase Avoided
2x
vs manual 24/7 support
Weekly Resolutions
1k

Result highlights

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The story

Context

A UK-based sleep technology company scaled from a startup to a £130 million revenue operation with a lean 24-person service team handling all customer touchpoints.

Challenge

Rapid expansion into new markets threatened to overwhelm the small team, yet hiring more staff would incur compounding costs for training and...

Solution
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Quotes

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The company

Simba Sleep logo

Simba Sleep

simbasleep.com

Direct-to-consumer mattress brand and sleep technology manufacturer.

IndustryConsumer Products
LocationLondon, ENG, UK
Employees51-250
Founded2015

The AI provider

AI customer service automation platform for messaging, voice, and email.

IndustrySoftware & Platforms
LocationToronto, ON, Canada
Employees251-1K
Founded2016

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