Typos like "kayaks" for "Kaiak" used to cost sales. GenAI now interprets phonetics to find the right products for 1M+ consultants.
A leader in the Latin American beauty and cosmetics industry serving 3.5 million consultants across 18 countries.
The legacy search tool relied on exact keyword matching, meaning a simple misspelling like "kayaks" instead of the perfume "Kaiak" returned zero...
“The person would type in a term and if there wasn’t an exact match among the products, there would be no result. The user was left without an answer and wouldn't buy.”
Global beauty group and manufacturer of personal care and cosmetic products.
Cloud computing platform and on-demand infrastructure services.
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